The Race to Influence – The Power of Emotion (ft. Amanda Russell)

The Race to Influence – The Power of Emotion (ft. Amanda Russell)

How Amanda Russell elevated a cutting-edge career into something more

OPENING QUOTE:

How do you get the people or the companies on board with you that give you the influence or the power to get to the next step? And you can't do it by asking for something, you have to create an opportunity for them. You have to get inside their head and think, what's in it for them? And how can I bring them value? How can we mutually want to achieve this?

—Amanda Russell

GUEST BIO:

Amanda Russell began her career as a runner, where she achieved Olympic level performance while developing her own personal brand. She then founded one of the first global digital fitness subscription channels on YouTube, subsequently helping other businesses build their brands via a digital production company. The expertise she developed in this role and as an expert in influence enabled her to help others seeking insight into this critical area for business. She's now a professor of marketing at both Northwestern and Texas universities, a Harvard case study author, advisory board member for Lamborghini, a women's leadership activist, and author of the bestselling book, The Influencer Code.

CORE TOPICS + DETAILS:

[6:40] - You Don’t Find Your Passion, You Choose It

An epiphany from a motel bathroom floor

A fellow running teammate once inspired Amanda as she dreaded the coming day’s competition, in which she would be running tired, injured, and overwhelmed. Her friend told her that once you’ve chosen a direction, you have to switch off the daily decision-making part of the brain, the part that doubts yourself. Take away the question of whether you feel like practicing or competing and just go. It’s not about finding something you love every single day, it’s about choosing what you want to pursue and choosing to pour your passion into it.

[24:14] - Partnerships vs. Transactions

The truth about influence marketing

Amanda speaks on the true power of what’s called influencer marketing. While on the surface it may seem transactional, it’s really about two parties creating opportunities for each other to achieve a similar goal. When those goals are closely aligned with a shared vision, influencer marketing can be a truly powerful thing for the personalities, brands, and audiences alike.

[27:41] - Goal. Observe. Resonate. Connect.

Amanda’s formula for transformative influence

Amanda begins by identifying the goal of an organization, then observing their end consumer in order to discover what moves them and influences them. Then, she identifies the most effective way to resonate with those users so that they’ll start paying attention. Finally, she connects with them on a deeper level than just products and brand names, creating an ongoing partnership that’s truly meaningful.

[45:54] - Compliment, Console, & Congratulate

Inspiring the people that surround us

If you want to have a meaningful positive impact on the people in your life, Amanda shares the three Cs shared with her by friend and public figure Jesse Itzler: complement, console, & congratulate. Take time to celebrate the victories and handle any bumps on the road without casting blame. Compliment people when it's deserved and console them when things are not going well in their life. This amazingly simple formula can lead to amazing lifelong partnerships.

RESOURCES:

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ABOUT PERSPECTIVES FROM THE TOP:

Discover the secrets of success for you and your organization shared by the world’s leading thinkers, doers, and trailblazers. Join Chris Roebuck, Honorary Visiting Professor of transformational leadership, leader in military, business, and government, inspiring global keynote speaker, one of HR’s Most Influential Thinkers, bestselling author, and your host of Perspectives from the Top. The show reveals a treasure trove of insights from mega trends to practical strategies and actions to take your career up a gear. From government world shapers and business mold breakers to evidence driven academics and enthusiastic entrepreneurs, each episode shows you how you can immediately use these new ideas and actions to drive your success.

Learn more at: PerspectivesFromTheTop.com

ABOUT DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. 

Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com

ABOUT THE HOST:

Chris has shown over 21,000 leaders in over 1500 organizations globally how they can discover their secrets of success in a way that meets and beats their organizations specific challenges.

Chris has done this across sector, culture and geography - UBS, HSBC, KPMG & London Underground, legal firms to construction, tech and IT, to retail, facilities to scientific research, police to not for profit, pharmaceutical to SMEs. From the UK National Health Service of 1.4m staff and UK Government to the Red Cross in Myanmar, from Investment banks in London to Middle East Telecoms, from the Chinese Space Program leaders to HR Directors in India and global retail CEOs in Rome.

When he was the Global Head of Leadership at UBS, overseeing a staff of 70,000 across 100 countries, his team helped the bank transform organizational performance to increase profitability by 235%, market capitalization by 50% and win numerous awards. This is now a Harvard Case Study.

Chris has been quoted as a business leadership expert globally in the Harvard Business Review China, FT, Wall Street Journal, Le Monde, New York Times, Business Week, Time Magazine, Washington Post, Times of India, Straits & Gulf Times and many others. He judges business awards and has done over 350 TV interviews on leadership and business on BBC, Sky, Bloomberg, Al Jazeera, CNBC & CNN. He’s also skied at 60mph by accident. 

Learn more about Chris at: ChrisRoebuck.Live

CREDITS: