Authenticity – Powering Brands and Leadership (ft. Emily Chang)

Authenticity - Powering Brands and Leadership (ft. Emily Chang)

How changing the way you think about your work can change your entire career

OPENING QUOTE:

“People will often say, ‘Oh, you're so busy, I didn't want to bother you.’ But if I'm not helping you, if I'm not helping you break down barriers or find resources or support you in a big client meeting, do you realize I have no job? That literally is my entire job. So no, I'm not busy. In fact, I invite you to make me busy.”

-Emily Chang

GUEST BIO:

Emily Chang began her career in Procter & Gamble, then Apple where she led Retail Marketing across APAC as the brand entered China. She then became Chief Commercial Officer of Intercontinental Hotels Group, Greater China, where she was responsible for all commercial functions, across 320 hotels, six hotel brands, three loyalty programs, and a sales & marketing team of 5,200. Emily then became CMO of Starbucks, China where she led customer engagement and development of their digital ecosystem. Today, Emily is the CEO of McCann Worldwide in China, leading a team of 400 launching McCann’s new China presence.

LINKS

CORE TOPICS + DETAILS:

[3:30] - “Flex to Your People”

How great leaders become what their people need

Emily speaks of a leader named Tia who made a point of not forcing her people to wrap themselves around her methods. Instead, she flexed to her people— seeing their strengths, exploiting those strengths, and minimizing their weaknesses along the way.

[14:12] - The Importance of Bookends

How you say hello and goodbye matter

At Apple, Emily helped hone the ‘bookend’ approach to customer interactions— “Welcome warmly, and send them off with a fond farewell.” These experiences come through a human who looks you in the face and makes eye contact and a smile— and the power of that impact can’t be overstated.

[18:10] - Update Your Hypotheses

On changing your mind as a habit

With the many positions she’s held, Emily has had the experience of coming into different organizations with a list of assumptions about a company or team. But as she’s learned more in her first months, she finds that those assumptions get edited, updated, or crossed out entirely. And she’s fine with that. Comfort with having our minds changed is the foundation of a growth mindset.

[33:53] - The Three Characteristics of Great Leaders

What all transformative leaders share in common.

According to Emily, all great leaders share three things in common. First, they are caringly assertive. They’re empathetic without being doormats. Second, they’re visible. They’re there for their people, not locked away in some tower elsewhere. Finally, they’re authentic. They’re comfortable being vulnerable, and they’re intentional about the way they present those vulnerabilities.

RESOURCES:

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ABOUT PERSPECTIVES FROM THE TOP:

Discover the secrets of success for you and your organization shared by the world’s leading thinkers, doers, and trailblazers. Join Chris Roebuck, Honorary Visiting Professor of transformational leadership, leader in military, business, and government, inspiring global keynote speaker, one of HR’s Most Influential Thinkers, bestselling author, and your host of Perspectives from the Top. The show reveals a treasure trove of insights from mega trends to practical strategies and actions to take your career up a gear. From government world shapers and business mold breakers to evidence driven academics and enthusiastic entrepreneurs, each episode shows you how you can immediately use these new ideas and actions to drive your success.

Learn more at: PerspectivesFromTheTop.com

ABOUT DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. 

Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com

ABOUT THE HOST:

Chris has shown over 21,000 leaders in over 1500 organizations globally how they can discover their secrets of success in a way that meets and beats their organizations specific challenges.

Chris has done this across sector, culture and geography - UBS, HSBC, KPMG & London Underground, legal firms to construction, tech and IT, to retail, facilities to scientific research, police to not for profit, pharmaceutical to SMEs. From the UK National Health Service of 1.4m staff and UK Government to the Red Cross in Myanmar, from Investment banks in London to Middle East Telecoms, from the Chinese Space Program leaders to HR Directors in India and global retail CEOs in Rome.

When he was the Global Head of Leadership at UBS, overseeing a staff of 70,000 across 100 countries, his team helped the bank transform organizational performance to increase profitability by 235%, market capitalization by 50% and win numerous awards. This is now a Harvard Case Study.

Chris has been quoted as a business leadership expert globally in the Harvard Business Review China, FT, Wall Street Journal, Le Monde, New York Times, Business Week, Time Magazine, Washington Post, Times of India, Straits & Gulf Times and many others. He judges business awards and has done over 350 TV interviews on leadership and business on BBC, Sky, Bloomberg, Al Jazeera, CNBC & CNN. He’s also skied at 60mph by accident. 

Learn more about Chris at: ChrisRoebuck.Live

CREDITS: