How to build your personal brand with content marketing
Personal Branding Success In 10 Minutes
English - December 16, 2021 14:52 - 12 minutes - 9.63 MBEntrepreneurship Business Careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Listen to Kaitlin Zhang and Dannielle Bardowell's conversation about how you can build your personal brand with content marketing.
Formulating a strategy that can connect you with your audience is the essence of content marketing. Listen to Kaitlin and Dannielle's conversation about how you can build your personal brand with content marketing.
Main Takeaways
The key to content marketing is creating value— To entertain, to inform, not sell.
Marketing and promoting the content is just as important as creating the content.
Content marketing is 50% talking and 50% listening to your audience.
Actionable next step
Make a list of all the places where you currently produce content and evaluate them.
Timestamps
0:17 Kaitlin's definition of content marketing
3:10 How to choose your content based on your brand
5:10 Kaitlin's idea of a powerful brand
8:45 How much content is too much content?
Resources
How to Use Content Marketing To Promote Your Personal Brand with Richard Etienne
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