Ketchum’s Jenny Heinrich on Breaking into Influencer Marketing
Perlu: Influencer Marketing Reimagined
English - July 29, 2019 16:00 - 31 minutes - 21.4 MB - ★★★★★ - 7 ratingsMarketing Business Entrepreneurship influencer marketing influencer collaboration influencer marketer influencers marketers influencer marketer influencer mar Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you thought influencer marketing was the hot new thing, think again. Jenny Heinrich, board member of the Influencer Marketing Association and Senior Vice President of Influencer Marketing at Ketchum, says influencer marketing has been around for decades (or more)! Jenny herself has been a powerhouse in the influencer marketing world since the early 2000s, when internet influencers were limited to blogs and Myspace – before Kevin Systrom had even thought of creating Instagram.
We sat down with Jenny to discuss her career and learn how she fosters relationships with the influencers she works with and the innovative campaigns she’s worked on. Grab your coffee (or happy hour cocktail?) and hit play to get advice on how your brand can break into influencer marketing on the Perlu Podcast.