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Alex Cattoni: A Conversation with a Copy Expert

Perfectly Mentored with Jason Portnoy

English - June 28, 2023 11:00 - 10 minutes - 7.51 MB - ★★★★★ - 30 ratings
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Previous Episode: Codie Sanchez: Unconventional Acquisitions and the Business Landscape
Next Episode: Jay Abraham: Is Business Simple?

Discover the power of understanding triggers, finding your unique voice, and using them strategically to enhance your marketing campaigns.


In this episode of the Perfectly Mentored Podcast, Jason sits down with a copywriting expert, Alex Cattoni, to discuss the importance of triggers in copywriting and how they can enhance the effectiveness of marketing campaigns. Alex shares insights into her journey of building a niche brand and overcoming imposter syndrome in a saturated market. The conversation delves into the significance of staying true to your unique voice, avoiding comparison traps, and taking action to implement knowledge effectively.


Topics Covered  

Niche vs. broad Approach  [00:11]Dealing with imposter syndrome [1:29]Stay in your own lane [04:02]The danger of comparing [6:00] Triggers in copywriting  [9:00]

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