Ep031: Increasing Your Business with Sachin Patel

Perfect Practice

English - December 02, 2018 19:27 - 17 minutes - 16.1 MB - ★★★★★ - 23 ratings
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Previous Episode: Ep030: Cost Effective Business Model in Functional Medicine with Dr. Michael Ruscio

Next Episode: Ep032: Competition as a Mindset with Sachin Patel

Sachin Patel is revealing his secrets about how to promote your practice and make it grow at a pace that is more suitable for you. Sachin explains passive and active marketing strategies, the balance between them and the basic differences between these two approaches. Your practice is vital for your community and needs to expand in order to help more people reach their optimal health. Listen to this episode and learn about the tools you need to put in practice to see your practice grow.

Key takeaways:

[1:12] Why increasing your business is vital to your community.

[2:17] Active and passive marketing.

[3:30] Your strategy will have to change according to how long you have been in business and how quickly you want to grow.

[5:35] Workshops are the fastest ways of growing practice.

[8:05] Active marketing: workshops and webinars.

[9:09] Be active in your community and build relationship capital.

[10:14] Engage with patients.

[11:05] Be convicted that what you do saves lives, reach out to your network!

[12:08] Passive marketing: Facebook ads. Only one way.

[12:50] Passive marketing is scalable.

[13:30] First you have to do active marketing then passive.