Jobs To Be Done pioneer Bob Moesta | Pepicast #57
Pepicast: Beginner's mind
French - July 08, 2020 13:57 - 57 minutes - 79.2 MB - ★★★★★ - 7 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Batman et César | Pepicast #58
In this episode we talk about the Jobs to be done theory, understand what your customer is trying to achieve by hiring your product or service. We also discuss:
How we learn
The importance of context and progress
How having a countdown clock can help you
***
If you want to listen to more podcasts on Jobs To Be Done, go to Jobs To Be Done Radio and for more resources, head to jobstobedone.org
You can follow Bob Moesta on linkedin (Bob Moesta) and twitter (@bmoesta).
His next book, Demand-side Sales 101: stop selling and help your customers make progress is scheduled for the summer of 2020.