Creating Trust through Advertising Campaigns with Christina Sheffey

People's TV Podcast

English - July 03, 2024 16:00 - 55 minutes - 38.4 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 17: A Career in Public Interest Law Leadership

Christina Sheffey is the Executive Creative Director at Bully Pulpit International, an award-winning public affairs and advertising agency that serves influential brands across the globe. At BPI, Christina has worked closely with Fortune 100 brands on developing and executing campaigns that focus on improving the public perception of a brand, not just selling the brand's products and services. In this episode, Christina shares her insights into the most effective ways brands can create influence, and her journey to the highest level of creative leadership at an award winning advertising agency. Thanks for tuning in!

People’s Television is a boutique production company based out of New York and DC. We are a close knit team of socially minded creatives. We work with our clients to identify character driven stories that highlight the narrative behind their causes or products.
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