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People of Marketing - The Show

7 episodes - English - Latest episode: almost 5 years ago -

People of Marketing is a show with and about marketers: the struggles, the industry, and the solutions. People of Marketing is powered by Planable, a content collaboration platform to help you preview, collaborate, approve and schedule all of your content in one single place.

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Episodes

Brand Management a Guide for Haters

August 15, 2019 14:20 - 11 minutes - 11 MB

There’s never enough to be said about brand management - that’s why this episode closes this conversation with a complete guide on growing, and empowering your brand for more visibility, clarity, and success. We assume you don’t need basic definitions. That’s why we spoke with some of the best experts in brand management to dive deeper into what makes a brand management effective, what happens due to poor brand management, and how to ensure business stability with a simple framework that yo...

7 Reasons Any Marketing Executive Needs to Run Social Media for Just One Day

July 31, 2019 11:31 - 8 minutes - 8.06 MB

A few years ago, social media was everything to me - I was creating content, moderating it, and building a community at Oracle. Unfortunately, now I rarely do it myself since I’m caught up in other marketing activities. As a marketer, it’s easy to drift away from social media and start going into different directions to strengthen up your skills, but that’s exactly the problem - you lose the content with your audience. Social media is the one and the only chain of 1to1 communication between ...

All the Content Marketing Collateral You Can Use To Grow Sales Numbers (with Examples)

July 18, 2019 12:29 - 8 minutes - 7.86 MB

Newsletters, social posts, eBooks, websites, landing pages - it’s underwhelming how many they are. Do they actually work for your business? It’s called marketing collateral - the content marketing that can take up many forms and used in your favor. By using all of them marketing teams will never be bored and will have the chance to constantly experiments with new formats, and content types. So we decided to present all the marketing collateral examples and all the types of content marketers...

The Worst PR Nightmares Caused By Broken Collaboration

July 05, 2019 13:07 - 7 minutes - 7.38 MB

A while ago, I believed that PR fails can happen extremely rare and under very rare circumstances. However, after lurking on Twitter for the past few years I learned that a disaster can hit unexpectedly any company if their content isn’t well enough planned and researched. Right now, marketers are overworked and are wasting an enormous time & effort as a result of broken collaboration. Multiple PR Crises happen due to lack of an established approval, feedback and communication process. And u...

How To Become A Badass Digital Marketing Freelancer

June 21, 2019 14:15 - 13 minutes - 12.8 MB

The marketing industry is booming. Just in the past 7 years, more than 7000 marketing tools have been developed to help brands, agencies, marketers, builders, and founders sell better. It empowers a new field of marketing to bloom and create many new opportunities for the upcoming generation of marketers. And digital freelancers are winning the world in a new way - traveling, working, and having the work-life balance many dream about. Together with our team, we sat to analyze what’s exactly ...

7 Benefits of Working With a Digital Agency vs In-House Team

May 28, 2019 07:44 - 11 minutes - 10.3 MB

Social media is no longer a simple game, and it’s not for everyone. The days of one person show are gone. You can’t just put pretty pictures on social media, a few videos, or just write a text on a Facebook post. It’s a team effort that makes things happen. However many companies are struggling with that because they don’t have the right processes and workflows enabled for their team. That’s why we decided to help. Tune in for our latest episode to find out more about why you should choose w...

Five Biggest Instagram Trends and the Best Instagram Marketing Tools of 2019

May 10, 2019 13:09 - 12 minutes - 11.6 MB

With more than one billion users worldwide Instagram is one of the most powerful social networks. In this episode we tackle this year’s most popular trends and ways to leverage them. It doesn’t matter if you have thousands of followers or if you’ve just signed up for Instagram. These are the trends that everyone should consider to build a more meaningful community on Instagram. *Bonus section* an overview of the best three Instagram Marketing Tools. Sign up to receive the latest episode & ...

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@planableapp 7 Episodes