The NeuroScience and APIs to Make Your App More Addictive — Dalton Combs on People
Hello Tech Pros - Motivation, Soft Skills & Business Advice
English - October 14, 2016 09:30 - 39 minutes - 36.3 MBCareers Business Technology coaching coding communication developers interviews jobs leadership programmers programming softskills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
While working on his PhD in NeuroEconomics, Dalton Combs learned a lot about motivation and why people do what they do. Now he's the founder-CEO of Dopamine Labs. They've designed a product that makes it easy for any developer to increase retention and engagement by turning their app into a habit.
Show notes at http://hellotechpros.com/dalton-combs-people/
What You'll Learn in This Episode Why users "stick" to some apps and quit using others. The key to rewarding users in ways that surprise and delight. How dopamine works in the human brain and reinforces behaviors (even bad behaviors). The strategy to developing an app that is as addicting as Angry Birds.