Empathizing with the Customer for Winning UX - People Friday with Matt LaVoie

Matt LaVoie discusses the differences between developing user interfaces for yourself and being a servant designer, empathizing with customers.

Matt LaVoie is a User Experience Designer at PowerDMS, and founder of the Downtown UX Meetup group in Orlando, FL. He enjoys teaching and learning about UX, gardening and building things.

Show notes at http://hellotechpros.com/matt-lavoie-people/

Key Takeaways So many times we solve problems for ourselves, we need to solve them with other people in mind Empathize with customers - be a servant designer It doesn't matter if you know how to use it, you developed it Conduct usability sessions and have everyone on the team sit with the customers, including developers Always keep in mind that there are real people you're writing this code for Watch people use the software you build According to Forrester Research we are officially in the age of the Customer It's no longer good enough to solve a problem, it needs to serve the customer well Have a human centric development process Lean startups are about failing faster, but you dont have to launch to fail - use rapid prototyping Drawing on a napkin Balsalmiq Invite people to use it and watch them use it Are you actually building something that somebody wants? Resources Mentioned PowerDMS Forrester Research - Winning in the Age of the Customer Balsamiq downtownux.com mattplavoie.com Sponsors BookMoreNights.com - You've got the best vacation rental property, but are you getting enough clients? About Hello Tech Pros

Hello Tech Pros is the daily podcast that interviews business professionals who work with technology and discuss Motivation, Productivity, Leadership, Technology, People, Entrepreneurship and Being Unplugged.