Michelle Tan - Media Landscape is Always Changing. Do You Know?

Michelle Tan is one of the co-founders of the digital media group INFLUASIA, which caters to the English, Malay and Mandarin speaking communities’ of Malaysia via their portals World of Buzz, Lobak Merah and NOODOU. Since being created last year, these platforms have achieved an average of 4 million pageviews er month and 1.5 million social media followers. Listen as Michelle discusses the importance of tailoring proposals to clients and the advantages of creating different types of marketing content.

“If there was a formula or if anyone knows how to make something viral then you know every video will be viral already.” - Michelle

Timestamps:

1.57 - Find out how Michelle started a business from her garage

5.05 - Michelle discusses the advertising services provided by her publication

9.50 - Should you tailer everything specifically to clients in proposals?

14.13 - Michelle on lead times and content creation and lead times

18.00 - The advantages of different types of content

22.51 - Why did Michelle’s business incorporate AI into their software?

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Connect with Michelle Tan

• Facebook - https://www.facebook.com/AvenueOfDreams/

• Twitter - https://twitter.com/avenueofdreams?lang=en

• Instagram – https://www.instagram.com/avenueofdreams/?hl=en

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Connect with Aero Wong:

• Personal website: http://aerowong.com/

• Instagram: @aerowong

• Twitter: @aerowong

• LinkedIn: @aerowong

• Facebook: @aerowongfb

• Clubhouse: @aerowong

Resources:

>>> Check out INFLUASIA - https://influasia.com/

>>> Check out NOUDOU - https://noodou.com/

>>> Check out Lobak Merah - https://lobakmerah.com/