Celebrity chef's 'chili crunch' trademark sparks debate over food and culture

PBS NewsHour - Segments

English - April 11, 2024 22:25 - 7 minutes - 13.4 MB - ★★★★ - 967 ratings
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A hot debate over the ownership of a spicy Asian condiment has sent social media into a frenzy over food, culture, heritage and business. Momofuku founder David Chang is spearheading a trademark battle to protect its chili crunch brand. But the backlash against him has been swift. Stephanie Sy reports. PBS NewsHour is supported by - https://www.pbs.org/newshour/about/funders