Publisher: Profile Books

Zuboff states that Surveillance Capitalism "unilaterally claims human experience as free raw material for translation into behavioural data [which] are declared as a proprietary behavioural surplus, fed into advanced manufacturing processes known as ‘machine intelligence’, and fabricated into prediction products that anticipate what you will do now, soon, and later." She states that these new capitalist products "are traded in a new kind of marketplace that I call behavioural futures markets."

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