S5 E3 'Green and rainbow washing' with Dr Carol Adams, Global Reporting Initiative (GRI)

"PAYING FOR GOOD"

English - October 14, 2021 15:00 - 28 minutes - 19.5 MB
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Previous Episode: #41 - Crisis management with Jonathan Hemus, Insignia

Next Episode: #43 - The integration of ESG into incentives with Harlan Zimmerman, Cevian Capital

"Let's be bold!”

Have you heard of the term ‘greenwashing’? This is when an organisation is not accountable for its impact on sustainable development. Now, a new trend is emerging: ‘rainbow washing’. It applies to firms that say they’re embracing the UN Sustainable Development Goals (SDGs) yet do not provide details about what they’re doing, nor how they’re going about it.

I wanted to call out this abuse of surfing the growing sustainability wave, so I invited this week’s special guest on my ‘PAYING FOR GOOD’ podcast, Dr Carol Adams, Professor of Accounting at Durham University and immediate past Chair of the Global Reporting Initiative (GRI) Stakeholder Council, to give her thoughts on the subject.

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