54 - Copywriting Masterclass & Audit: Writing Formulas That SELL

Payday With Rayray

English - February 26, 2021 11:00 - 1 hour - 64.5 MB - ★★★★★ - 1.1K ratings
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Previous Episode: 53 - Ask Rayray: Boundaries, People-Pleasing, & Communication Tools with Jessica Benstock

Next Episode: 55 - Pimp Out Your Client Delivery: Behavior Change Strategies, Framing, & 5-Star Experiences

Is your copy working? Direct-response copywriting is an essential skill for every entrepreneur. Listen in as I break down copywriting essentials and do a live audit of our copywriting competition winners social media post.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/54

Here’s a glance at what you’ll learn from me in this episode:

Direct-response copywriting basics. The importance of communicating your value. Traditional vs. direct-response copywriting examples. The content writing matrix. The copy and the creative and why they’re equally as important. The client transformation timeline. Copywriting techniques and copy commandments. Common copywriting mistakes. How to structure your copy. How I go through a copywriting audit.