Paul Green's MSP Marketing Podcast
361 episodes - English - Latest episode: 7 days ago - ★★★★★ - 13 ratingsThis is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.
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Episodes
Episode 232: Sell something small to build trust
April 22, 2024 23:05 - 22 minutes - 34.3 MBEpisode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the poin...
Episode 231: No-one buys MFA... they buy "sleeping better"
April 15, 2024 23:05 - 27 minutes - 40.7 MBEpisode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successful...
Episode 230: How to attach MRR to hardware & project sales
April 08, 2024 23:05 - 33 minutes - 49.3 MBEpisode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 11:45 Attract your ideal clients with strategic content marketing Featured guest: Thank you to Kristi Mitchell, Founder of Marketing Uncomplicated, for joining me to talk about how MSPs can use content marketing to targ...
Episode 229: SPECIAL: Using AI in your MSP's marketing
April 01, 2024 23:05 - 23 minutes - 35.5 MBEpisode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancements in AI technology could revolutionize how MSPs market to their leads, prospects and clients. Fe...
Episode 228: Super easy customer case studies for MSPs
March 26, 2024 00:05 - 28 minutes - 41.8 MBEpisode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more prospects...
Episode 227: MSPs: Get 408 comments on a LinkedIn post
March 19, 2024 00:05 - 34 minutes - 49.5 MBEpisode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’ marketing, and...
Episode 226: The best (and simplest) MSP client retention idea
March 12, 2024 00:05 - 34 minutes - 50.8 MBEpisode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved over a million pounds in turnover in 11 years for his MSP business… then co-founded another...
Episode 225: MSPs: Send a Xmas card to prospects... in March?
March 05, 2024 00:05 - 29 minutes - 42.6 MBEpisode 225 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Say goodbye to distractions 04:54 Send your prospects a Christmas card in MARCH 11:45 Close more deals by improving your communication with non-technical people Featured guest: Thank you to David Duffett, Speaker and Trainer at Let The Geek Speak, for joining me to talk about how to improve your communications with non-technical people (i...
Episode 224: Can you grow your MSP with YouTube ads?
February 27, 2024 00:05 - 37 minutes - 53.9 MBEpisode 224 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Looking after yourself IS looking after your business 08:45 A ‘no’ today isn’t a ‘no’ forever 16:01 Could YouTube Ads help grow your MSP? Featured guest: Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use YouTube ads to grow their businesses. Benjamin is a serial entrepreneur and international ke...
Episode 223: Could you buy another MSP?
February 20, 2024 00:05 - 26 minutes - 38.7 MBEpisode 223 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Could you grow your MSP business by buying another one? 08:39 How everybody benefits from cause related marketing 12:49 Using social proof to increase sales Featured guest: Thank you to branding & marketing strategist Chaya Glatt, for joining me to talk about how he MSPs can use social proof to improve the impact of their websites, and co...
Episode 222: Nasty surprises employees spring on MSPs
February 13, 2024 00:05 - 45 minutes - 65.6 MBEpisode 222 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Staff 'red flags' you need to address 14:50 3 ways to make your staff feel special 23:07 Making the most of M&A Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk about mergers and acquisitions in the MSP ecosystem. As Advisor, Evergreen Services Group, Craig Fulton aims to help MSP’s succeed in growi...
Episode 221: Successful MSPs are rapid action takers
February 06, 2024 00:05 - 29 minutes - 42.4 MBEpisode 221 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The power of taking rapid action 09:17 Improve your website by eliminating THIS word 15:21 Work smarter to work less and grow your MSP Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises, for joining me to talk about how systemisation and documentation of your MSP business can lead to better efficiency, help you grow by worki...
Episode 220: MSPs: This tool sells more to your clients
January 30, 2024 00:05 - 38 minutes - 54.8 MBEpisode 220 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Five marketing myths that are holding you back 06:18 This tool sells more to your clients 13:33 The secrets of successful Facebook marketing Featured guest: Thank you to Trevor W. Goodchild, Facebook Ad Policy Specialist, for joining me to talk about how he helps businesses to navigate the sometimes complicated and mysterious world of Fac...
Episode 219: How this MSP grew from 0 to 25 staff
January 23, 2024 00:05 - 43 minutes - 63 MBEpisode 219 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What is remarketing, and how can it help your MSP? 08:22 Five more common website mistakes 19:47 How this MSP grew from 0 to 25 staff Featured guest: Thank you to Chad Lauterbach, CEO of Be Structured Technology Group, for joining me to talk about how he grew his MSP business, from working alone out of his one-bedroom apartment to managin...
Episode 218: Is Facebook a viable promotional tool for an MSP?
January 16, 2024 00:05 - 42 minutes - 60.7 MBEpisode 218 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Is Facebook a viable promotional tool for an MSP? 05:44 Five common website mistakes 19:22 How 'emotional content' can help you connect with prospects Featured guest: Thank you to Matt Tompkins, President of Two Brothers Creative, for joining me to talk about how MSPs can build trust and connect with leads and prospects by using 'emotiona...
Episode 217: SPECIAL: Listen to Paul's BAD cold sales calls
January 09, 2024 00:05 - 20 minutes - 30.7 MBEpisode 217 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final of our series of Special Episodes, I'm joined by cold-calling expert Derek Marin. Derek shares some of the advice and tips he's learnt from cold-calling, and offers me live feedback when I try cold-calling for myself. Featured guest: Derek Marin is President of Simple Selling. Since 2019, his team has implemented outbound sales ...
Episode 216: SPECIAL: This guarantees your MSP SUCCESS in 2024
January 02, 2024 00:05 - 29 minutes - 41.6 MBEpisode 216 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I'll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some of the thinking that will help you achieve your business goals for 2024. I explore five key considerations that you will need to address to he...
Episode 215: SPECIAL: The SECRETS to grow your MSP to $40m revenue
December 26, 2023 00:05 - 43 minutes - 63.6 MBEpisode 215 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first of our series of Special Episodes heading into 2024, I'm joined by Intelligent Technical Solutions CEO Tom Andrulis. Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of the stories and secrets, and tells the tale of how he grew his business from nothing to having $40 million in revenue in just 20 years. Featu...
Episode 214: What if you could only work 1 hour a day?
December 19, 2023 00:05 - 37 minutes - 54.4 MBEpisode 214 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Add value to your business in 60 minutes 08:02 For how long should you ask a client to commit to you? 13:40 Focus your marketing by defining your target market Featured guest: Thank you to Tim Fitzpatrick, podcaster and President of Rialto Marketing, for joining me to talk about how MSPs should focus on a defined target market, and reflec...
Episode 213: Ask prospects this cyber security question
December 12, 2023 00:05 - 29 minutes - 42.6 MBEpisode 213 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What elements of value will make someone buy from YOU? 08:48 Use THIS trick to get past the ‘gatekeeper’ 13:41 The value and power of using your personal brand in your marketing Featured guest: Thank you to Ryan Sherrer, Director of Marketing and Special Projects for Titan Digital, for joining me to talk about why he believes that MSP own...
Episode 212: Is it worth MSPs doing Google ads in 2024?
December 05, 2023 00:05 - 40 minutes - 57.1 MBEpisode 212 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Should your MSP do pay-per-click Google ads? 09:50 How switching off can power up your business 16:36 The secret to sustainable business growth Featured guest: Thank you to Damien Stevens, Founder & CEO at Servosity, for joining me to talk about how he learned the hard way how NOT to grow his business. Damien also shares how he turned his...
Episode 211: MSPs: Turn away clients like these
November 28, 2023 00:05 - 32 minutes - 45.6 MBEpisode 211 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Client doesn't pay? Take the service away! 06:49 New starter to superstar in 50 weeks 14:33 Practice your sales technique - but NOT on your prospects Featured guest: Thank you to Robert Gillette, founder of MSP Dojo, for joining me to talk about why MSPs should hone their sales technique by practising with other MSPs, not on their leads o...
Episode 210: Use Star Wars marketing in your MSP
November 21, 2023 00:05 - 30 minutes - 43.5 MBEpisode 210 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Can you make your marketing as compelling as Star Wars? 06:59 The psychology of three-tier pricing 13:12 Free yourself from time-suck activities with a Virtual Assistant Featured guest: Thank you to Michele Ibbs, owner of I’m Your P.A., for joining me to talk about how MSPs can save time, reduce distraction, and better meet the needs of c...
Episode 209: The secret LinkedIn tool MSPs don't know about
November 14, 2023 16:00 - 33 minutes - 48.2 MBEpisode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this 'secret' LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential clients Featured guest: Thank you to Jim Haney, Vice President of Marketing at Novatech, for joining me to discuss marketing best practices fo...
Episode 208: Target these 4 awesome verticals
November 07, 2023 00:05 - 35 minutes - 50.9 MBEpisode 208 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Four awesome verticals you should target 09:10 Make it EASY for buyers to choose you 15:59 How to improve your recruitment to find the best techs for your MSP Featured guest: Thank you to Josh Wood, Recruitment Consultant at beaumont IT, for joining me to talk about how MSPs can find staff with 'the right fit' for their business by thinki...
Episode 207: How ordinary clients talk about their MSP
October 31, 2023 00:05 - 31 minutes - 45.2 MBEpisode 207 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 An MSP horror story you'll want to avoid 05:14 The advice that could save your marriage 10:05 Creating a brand video to win new clients Featured guest: Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand video to appeal to prospects and get the edge over their local competition. Mariana is a se...
Episode 206: This MSP won £7,000 MRR from networking
October 23, 2023 23:05 - 34 minutes - 49.8 MBEpisode 206 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your networking game to win more clients 10:17 How to raise your prices and take your clients with you 19:31 Securing investment for your new business Featured guest: Thank you to Scott McCrady, CEO of SolCyber, for joining me to talk about setting up a brand new MSSP, and how he raised $20 million of investment to get the busines...
Episode 205: A smart LinkedIn MSP marketing trick
October 16, 2023 23:05 - 38 minutes - 54.8 MBEpisode 205 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Finding the ideal regular cadence for your marketing system 07:28 Generate more leads with LinkedIn lead magnets 18:01 Get new clients and grow your MSP Featured guest: Thank you to Jake Gregorich, VP of Growth at Lyra Technology Group, for joining me to talk about how to bring on new clients and grow your MSP business. Jake oversees rev...
Episode 204: New client? Why you should ask for a 3 year contract
October 09, 2023 23:05 - 34 minutes - 48.8 MBEpisode 204 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Working ON your business little and often 05:45 Why you should ask new clients for a three-year contract 15:15 Grow your business through referral marketing Featured guest: Thank you to Braith Bamkin, Executive Director of BNI Melbourne Central, for joining me to talk about how MSPs can use their existing relationships with their customer...
Episode 203: MSPs: 3 ideas for better LinkedIn engagement
October 02, 2023 23:05 - 35 minutes - 50.3 MBEpisode 203 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What are YOU using AI tools for? 05:21 Creating engaging content for LinkedIn 14:47 Improving your employee and client satisfaction and retention rates Featured guest: Thank you to Stephen Spiegel, Founder and CEO of Crewhu, for joining me to talk about how keeping your employees happy has a positive effect on client satisfaction, which ...
Episode 202: Ghosted by prospects? Try this
September 25, 2023 23:05 - 38 minutes - 54 MBEpisode 202 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How to encourage 'ghost' prospects to re-engage 07:45 Grow your LinkedIn connections and email database at the same time 20:36 Leadership, true client partnerships and the voice of the CIO Featured guest: Thank you to professional speaker and author Jeff Ton, for joining me to talk about the value of true MSP/client partnerships, and the ...
Episode 201: How many users till your next technician hire?
September 18, 2023 23:05 - 33 minutes - 47.6 MBEpisode 201 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How do you balance users with tech recruitment? 06:12 Save time and improve consistency with shortcut apps 13:00 Help your clients get ahead by taking advantage of AI Featured guest: Thank you to Manuj Aggarwal, Founder and Chief Innovation Officer of TetraNoodle Technologies, for joining me to talk about the future of AI, and how MSPs ca...
Episode 200 SPECIAL: 5 times this podcast has changed MSP's lives
September 11, 2023 23:05 - 32 minutes - 46.2 MBEpisode 200 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. One of the things I get asked most often is what other successful MSPs are doing, so in this episode I'll be sharing the stories of some of the MSPs I've worked with over the years, and I've raided the vaults for the guests that truly inspired them or helped them think about things in a new way, and finding out what a difference it's made to their busine...
Episode 199: MSPs: Uncover prospects' pain points to sell more
September 04, 2023 23:05 - 29 minutes - 41 MBEpisode 199 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your productivity by eliminating 'noise' 07:00 Sell more by uncovering prospects' pain points 13:40 Communicate effectively with your non-technical prospects Featured guest: Thank you to professional speaker and communications expert Don Colliver, for joining me to talk about how MSPs can sell more by communicating their knowledge...
Episode 198: This simple idea will have HUGE impact
August 28, 2023 23:05 - 31 minutes - 44.2 MBEpisode 198 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Keep your foot on the marketing gas pedal 07:19 The huge impact of using personalised video in your prospect and client communications 15:35 Protect your clients from their staff and themselves Featured guest: Thank you to Jacob Prime, CEO & Co-founder of Ploy, for joining me to talk about how his new business is already helping MSPs and ...
Episode 197: Help techs triage tickets properly
August 21, 2023 23:05 - 34 minutes - 47.9 MBEpisode 197 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Protect yourself from LinkedIn prospect poachers 05:42 Help techs triage tickets properly 13:00 How consultative selling can improve your MSP income Featured guest: Thank you to Merit Kahn, CEO of SELLect Sales Development, for joining me to talk about how MSPs can improve sales without using pushy sales tactics, by changing approach from...
Episode 196 SPECIAL: Inspirational: How this MSP built his business
August 14, 2023 23:05 - 42 minutes - 60.3 MBEpisode 196 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final 2023 Summer Special podcast, I'm joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ...
Episode 195 SPECIAL: The cyber security briefing you need to hear
August 07, 2023 23:05 - 21 minutes - 30.7 MBEpisode 195 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the second 2023 Summer Special podcast, I'm joined by MSSP Technical Director and cyber security expert John Douglas. John discusses the ever-evolving issue of cyber security, as well as recounting his amazing career journey, taking in Japanese motorcycle factories, stock trading floors, and international police investigations into organised criminal ...
Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue?
July 31, 2023 23:05 - 30 minutes - 43.7 MBEpisode 194 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first 2023 Summer Special podcast, I'm joined by MSP Managing Director Henry Duncombe. Henry shares with me his fascinating and inspiring story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the survival of his MSP following the loss of a £4.5 MILLION client. Featured guest: For the last ei...
Episode 193: How to hire Gen Z technicians
July 24, 2023 23:05 - 25 minutes - 36.6 MBEpisode 193 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The things you love and hate about your MSP 04:10 The power of in-person proposals and scheduled follow-ups 13:46 The importance of authenticity when hiring or marketing to Gen Z Featured guest: Thank you to Emanuel Rose, Founder and CEO of Strategic eMarketing, for joining me to talk about the most effective ways to communicate with Gen ...
Episode 192: MSPs: To do list? Have a "stop doing" list
July 17, 2023 23:05 - 27 minutes - 39.8 MBEpisode 192 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How a 'stop doing' list can supercharge your productivity 04:40 Set yourself up for sales success by taking control of the meeting environment 15:27 Understanding the implications of cyber insurance Featured guest: Thank you to Doug Kreitzberg, Founder & CEO of SeedPod Cyber, for joining me to talk about cyber insurance, and helping MSPs ...
Episode 191: This simple trick increases sales for MSPs
July 10, 2023 23:05 - 38 minutes - 54.2 MBEpisode 191 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Why the right time is always NOW 05:57 'Pre-suading' your leads 14:45 The secret to progressing from coffee date to closing the deal Featured guest: Thank you to Craig Andrews, Founder and Principal Ally at allies4me, for joining me to talk about how relationship-building and creating mutual trust early in the sales cycle can improve your...
Episode 190: Can an MSP do a 4 day working week?
July 03, 2023 23:05 - 27 minutes - 38.7 MBEpisode 190 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The ONE nugget of advice new MSPs need 07:09 The benefits of operating your MSP on a four-day working week 15:49 Marketing cyber security without leaning on fear, uncertainty and doubt Featured guest: Thank you to Dana Mantilia, CEO of Cyber Dana, for joining me to talk about cyber security marketing, and how you can do that without resor...
Episode 189: Market cyber security without using FEAR
June 26, 2023 23:05 - 30 minutes - 43.9 MBEpisode 189 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Your views on the value (or otherwise) of SLAs 05:22 Avoid FUD when marketing cyber security 13:08 The impact of AI on marketing Featured guest: Thank you to Scott Bywater, Direct Response Copywriter, for joining me to talk about how to use AI effectively in your emails and marketing. Scott Bywater is one of the most sought after marketi...
Episode 188: How to explain the cloud to prospects
June 19, 2023 23:05 - 37 minutes - 52.7 MBEpisode 188 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How to explain the cloud to prospects 04:39 Getting over you fear of being on camera 13:22 Growing yourself to grow your business Featured guest: Thank you to Nicky Billou, author, podcaster and Millionaire Maker, for joining me to talk about how business owners can achieve their goals by changing the way they think, and by investing in b...
Episode 187: Persuade clients about MFA
June 12, 2023 23:05 - 30 minutes - 42.5 MBEpisode 187 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Persuading clients to accept MFA 05:23 The benefits of posting real photos on your MSP website 12:43 The value of public speaking to your business Featured guest: Thank you to Grant Baldwin, Founder and CEO at The Speaker Lab, for joining me to talk about how people can promote themselves and their businesses by making speaking appearance...
Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY
June 05, 2023 23:05 - 28 minutes - 40.8 MBEpisode 186 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Marketing & Business Growth AMA - your questions answered 08:22 A crazy idea to generate clients from LinkedIn TODAY 13:00 Secure your MSP's future through differentiation Featured guest: Thank you to Paul Katzoff, VP Sales & Managing Partner of UV Networks, for joining me to talk about the importance of differentiation and specialisation...
Episode 185: 7 MSP website headlines to swipe & adapt
May 29, 2023 23:05 - 40 minutes - 57.6 MBEpisode 185 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Upgrade your marketing and sales approach from Passive to Active 07:06 Seven MSP website headlines to swipe & adapt 16:47 Building fruitful long-term relationships with systemised relationship marketing Featured guest: Thank you to Steve Buzogany, CEO of The Appreciation Advocate, for joining me to talk about systemised relationship marke...
Episode 184: Your MSP's new client paid you HOW MUCH?
May 22, 2023 23:05 - 30 minutes - 42.5 MBEpisode 184 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Marketing your MSP is investment not cost 06:10 Top three lessons on LinkedIn newsletters 15:48 Using workplace psychology to help your business grow Featured guest: Thank you to Alexander Abney-King, Psychologist and vCIO with Abney Global, for joining me to talk about how an understanding of workplace psychology can help MSPs to help th...
Episode 183: Should MSPs do SEO? My answer might shock you...
May 15, 2023 23:05 - 31 minutes - 44.6 MBEpisode 183 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Should MSPs do SEO? 06:15 Improving your outbound call success rate with a 'pave the way' letter 11:23 Hate selling? Then try invitations and conversations Featured guest: Thank you to David Newman, Founder and CEO, Do It! Marketing, for joining me to talk about how by reframing how MSPs think about selling, they can secure more clients, ...