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Local Tallahassee muralist, Kollett Probst, has invested her time into beautifying the city of Tallahassee. She has changed the real estate game forever by creating art that reflects the vibe of the city. Some of her work includes Rosie the Riveter, Nelson Mandela, and Mario Brothers.

Probst mentions how there is a fine line between fan art and trademarked work. Her work on the Mario Brothers mural, which can be found on the Burrito Boarder building on Pensacola St., creates a symbiotic relationship between her art and Nintendo, the creators of Mario. Celebrities, however, do have rights to their celebrity status. Art creates a grey area in these trademark issues and can cause controversy in the real estate world.

 Visually, an efficient way to show off her work is the power of social media. You can find Kollett’s work here (hyperlink). Kollettoriginals.com She has created 46 different pieces in the last 16 months.

It’s easy to capture different styles and ideas, including real estate models, through social media. Bringing art and creativity into a new medium like real estate is a sure-fire way to stand out and create a following on these social media platforms.

When creating art, mastering the grey scale is the first step to success. If you can make a black and white piece look beautiful, adding color then comes much easier.

Decorating with purpose is a key ingredient in the recipe of real estate beautification. Mindlessly creating something isn’t profitable, creating something out of purposefulness will do that job for you.

Probst talks key points on how creating art in a small town is profitable, one of which includes who we are as a community, and how we can create art that fits into our city’s demographic. She talks how Tallahassee needs art that can be appealing to all communities; seniors, children, and the in-betweens alike.

Taking this note and applying it to the real estate world, we must understand that homes also have personalities. The personality of the home must match the personality of the tenant, otherwise it doesn’t match, and artistically, it doesn’t make sense. Matching the personality of the home to that of the owner adds value to the home because it feels like the home is created for them. Kollett often creates her work to match the personality of the building, to help the business grow and bring in a higher volume of customers. 

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