82. Montreal DJ Reveals Secrets to Creating a Luxury Experience

Special Guest: Majd from Back to Basics Entertainment
Insta: @btbmtl
Website: https://btbmtl.com

We were thrilled to recently welcome Majd from Back to Basics Entertainment to our podcast studio, engaging in a captivating and enlightening dialogue about the music and events industry. Traveling all the way from Montreal, Majd shared with us his rich experience spanning over 12 years. His journey, which began with an undergrad in finance and accounting, took a transformative turn when he discovered his true passion for music and events. This realization led him to establish Back to Basics, an innovative entertainment company, just before the pandemic hit in 2019.

The Journey from Finance to Full-Time Music and Events

Majd’s story is a powerful testament to the rewards and challenges of balancing his entrepreneurial passion and a conventional career path. He highlighted the crucial role that business acumen plays in creative industries, noting that the skills he gained in finance and accounting have been instrumental in navigating the complexities of running his own business. He also emphasized the importance of mentorship, sharing how guidance from experienced individuals helped him steer Back to Basics through its formative years.

The Impact of the Pandemic

Our conversation naturally shifted to the significant impact of the COVID-19 pandemic. We discussed with Majd how businesses had to pivot and adapt to the new reality. For Back to Basics, the pandemic necessitated a strategic overhaul. They focused on enhancing their social media presence and engagement, which proved crucial for staying connected with their audience during the lockdowns. The emphasis was on continually adding value to their services, ensuring that when events could resume, they were ready to meet the new expectations of their clients.

Postmortems and Teamwork: Keys to Success

One of the more fascinating aspects of our interview was discussing the team’s postmortem rituals. Back to Basics understands feedback is critical to growth and success, so they meet right after every event to review their performance. This process is extremely useful when you're growing a team and brand.

Understanding Client Needs

When it comes to working with clients, Back to Basics takes a highly personalized approach. Majd and his team focus on understanding the client's story and specific needs before recommending a tailored package. This method ensures that every event is unique and perfectly aligned with the client’s vision. Collaboration among all vendors is stressed as essential for a successful event. Challenges such as dealing with uncooperative vendors or the pressures of event day are acknowledged, with experience being the key to managing these situations effectively.

Final Thoughts

Majd’s insights provided a compelling look into the world of music and events. His journey from finance to founding Back to Basics, navigating the challenges of the pandemic, and his team's unique approaches to collaboration and client service are truly inspirational. For anyone considering a similar path, his story is a powerful reminder that combining passion with business savvy and a commitment to continuous improvement can lead to remarkable success.