80. Mastering Niching: From All-Trades to Wedding Pros

In this video, we dive deep into the journey many photographers face: deciding when to transition from being a jack of all trades to specializing in one specific category. For us, that journey led us to become wedding photography and videography experts.

🌟 We'll share our personal story, from starting out with a wide range of photography services—pets, families, newborns, corporate events, and more—to finally niching down into weddings. Discover how this focus transformed our business and brought clarity to our brand.

🔍 Topics Covered:
- The challenges of starting with multiple photography genres
- Financial and logistical considerations of various photography types
- The impact of niching down on branding and client acquisition
- Practical steps for transitioning to a specialized photography niche
- How focusing on weddings improved our business and work-life balance

💬 If you're a photographer struggling with the decision to niche down, this video is for you. We'll provide insights and tips to help you make an informed choice that aligns with your passions and business goals.

🔔 Don't forget to like, subscribe, and hit the bell icon for more photography tips and business advice!

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Connect with us!
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Tik Tok: ➡︎ https://bit.ly/GLSTikTok
IG: ➡︎ https://bit.ly/PTBInstagram

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Subscribe and Listen to the Path to Business Podcast HERE:📱
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➡︎YT: @GreyLoftStudio
➡︎Apple: https://podcasts.apple.com/ca/podcast/path-to-business/id1511620561
➡︎Spotify: https://open.spotify.com/show/4iuGx91hZzDHURZIEIKPT3?si=2ac27170b3d94a0e

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Here are the ways to work with us here at Grey Loft Studio:
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⚡️For Support inquires, or Business inquiries, please go to ➡︎ https://greyloftstudio.ca
⚡️If you’re a wedding photographer or videographer - join our Facebook Community TODAY ➡︎ https://bit.ly/44M4qjY

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Connect with Luc & Bethany on Social Media:
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IG (Luc): ➡︎ www.instagram.com/greyloftvideo
IG (Bethany): ➡︎ www.instagram.com/greyloftstudio
FB ➡︎ www.facebook.com/greyloftstudio

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