If you're planning a wedding you'll want to reach out to Erica, she's what I call the Executive Wedding Planner on the go. She's always organized and knows how things are going to play out. Managing a busy household and a full planning business is something that I truly admire about Erica. Whilst I have first hand experience when it comes to raising children,  Erica has been doing this long before I was in business. Erica is always smiling and an ability to make everyone feel comfortable.


Understanding the niche of clients you attract

Interestingly Erica kind of stumbled into wedding planning. Hearing her story of how she discovered it almost by accident. Often I talk about how skills from one job to another can be very transferable. It surprised me when Erica was in executive technology world before. Thinking about it you may not think that they would be helpful, but in Erica's experience she's been able to relate to her clients. Understanding your clients and the needs they have is very helpful. Since she was a top level executive she attracts these clients which are ideal for her. As a top level executive you don't have time to plan a wedding, that's where she comes in!


If you want to know more, head on over to our show notes page here --> www.greyloftstudio.ca/podcast