Today, I want to talk to you briefly about not your name but your brand, your methodology, and your individual marketing campaigns.  

See because God is looking for some brands He can use to promote His Kingdom.We live in a culture where we give accolades based solely on a name solely on the methodology used to promote a brand.

But I have a few questions for you this morning:

Why are we so enthralled by brand names?Why is it a designer can sell us on wearing their brand?Why do we not allow our own name to hold a significant weightWhy do we allow our brand to be defined by someone else’s name?

I don’t know if you know the story of Micah in the bible.  If you say you do I must ask? Which Micah are you referring to? See because there were several Micahs in the bible, I am going to tell you about the two who are spoken about in detail

First, let me tell you the name  Micah means “who is like Jehovah?” 

The first Micah is described in  Judges 17—18. He lived during the time when Israel had no king and “every man did what was right in his own eyes” no…. Nothing but the Word of God.

Micah is one example, among many, of the lawlessness that dominated Israel during this time  The people had abandoned God, chasing idols like the pagan nations around them and incorporating many aspects of idol worship into their worship of the Almighty God. 

They refused to obey the Lord, but since they did not yet have a king, every person did as he pleased, with no immediate repercussions. Micah’s everyday lifestyle exemplified the spiritual attitude of the people at that time. He worshipped idols, he even hired his only private priest and they proclaimed his actions to be godly.  

“You shall not make for yourself an idol of any kind or an image of anything in the heavens above, on the earth below, or in the waters beneath. You shall not bow down to them or worship them” (Exodus 20:4–5).

God’s commandments were forgotten as Micah and his household followed their own ideas of worship, totally contrary to those prescribed Word of God.

The second significant Micah is a stark contrast to the idolatrous Micah.  And we can read about him in the book of the Bible named after him. One of the most renowned verses in the book of Micah is Micah 6:8  “He has showed you, O man, what is good. And what does the LORD require of you? To act justly and to love mercy and to walk humbly with your God” 

 This Micah was a prophet of God.  This  Micah reminds us that, despite God’s zero tolerance toward our sin, He is also ready and waiting to forgive and restore those who repent. Even in the midst of strong warnings to Judah, Micah boasts of the hope of God.  

 The entire book of Micah is a complex mixture of judgment and hope. On the one hand, the prophecies announce judgment upon Israel for social evils, corrupt leadership, and idolatry. On the other hand, the book proclaims not merely the restoration of the nation, but the transformation and exaltation of Israel and Jerusalem. 

 Micah,  one name, but two totally different men. Our fallacy is not in our name and there is no fallacy in the wearing of designer names, the problem is exalting another’s brand and another’s persona higher than your own, while not making Jesus whose name is above all names a priority in your life.


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