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Episode 45: The Power of Story with Paul Zak
Passion Project with Cat Margulis
English - April 17, 2023 16:10 - 27 minutes - 50 MBArts Business filmmaker author businesscoach entrepreneur lifecoach passionproject travelwriter Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 44: The Power of Story with Joe Pine
Next Episode: Episode 46: The Power of Story with Annette Simmons
Paul Zak is a professor of economics, psychology and management at Claremont Graduate University, as well as a tech entrepreneur, whose current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising and live events. Paul is also an author and regular TED speaker. His newest book, Immersion: The Science of the Extraordinary and Source of Happiness, is out now.
In his interview for The Power of Story, Paul explains what the brain loves about story, and shares what immersion really is, as well as how storytelling can create extraordinary experiences that transform audiences.