Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?
Reframed by Mustard
English - October 11, 2023 09:44 - 55 minutes - 50.8 MBEntrepreneurship Business Investing ventures concepts africa brands global Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC.
In this episode we spoke to Nigerian designer and brand influencer Mr. Funsho, to discuss his philosophy of branding, and how its value is perceived today by startups, industry veterans and everyday consumers in Nigeria. Does the culture of Nigeria and others across the continent believe returns can be made by focusing on brands and communication? And, how true is the quote below with regards to the continent today?
“As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” Thebe Ikalafeng, former CMO of Nike Africa and founder of Brands Africa
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Instagram: @MrFunsho
LinkedIn: Funsho Felix
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