Ep.028 - What are ‘authentic’ brands, and how are Africans relating with them?

Reframed by Mustard

English - June 28, 2023 04:00 - 1 hour - 56.9 MB
Entrepreneurship Business Investing ventures concepts africa brands global Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep.027 - Apple's Vision Pro: how products can reveal a brand's real philosophy

Next Episode: Ep.029 - Do we struggle to picture Africa in a global setting, and does this hold Africa back?

The term ‘authentic brand’ has become a cliche over the last two decade or so, to the point that some imply that most brands that were built beforehand were and are lacking in it. But does anyone every really start a company with the aim of being inauthentic? Can the story of a venture ever feel genuine, unless it is based on a real person? And with that in mind, is there any difference in approach between a personal brand and a venture brand?

Ndubuisi and recurring guest - brand influencer Mr. Funsho - discuss these questions, while touching on the relationship Nigerians and Africans have with these modern authentic brands, and some from yesteryear.

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