Ep.024 - Are we just about brands and perceptions, what about products?

Reframed by Mustard

English - May 31, 2023 04:00 - 52 minutes - 48.5 MB
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Previous Episode: Ep.023 - Can Africa compete? Or will AI developments push Africa further behind?

Next Episode: Ep.025 - When it comes to products - is there anything new or ‘innovative’ under the sun?

We talk about brands a lot at Mustard, so much so, many we come across struggle to believe that we were started off as a group of engineers focused on building physical products with founders. Furthering their disbelief, we are now aiming to drop the mention of products in our strapline: ‘better products, better brands and perceptions for Africa’.

In this episode Andrew and Ndubuisi discuss the reasoning behind this messaging tweak, and in the process question whether companies’ purpose should be led by their audience, or if companies should lead audiences in their purpose? In the real world of business is ‘Start with Why’ great or impractical advice?

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