Ep.020 - Africa's unusual and unused competitive advantage

Reframed by Mustard

English - May 03, 2023 04:00 - 1 hour - 62 MB
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Previous Episode: Ep.019 - Building global brands for Africa: our reflections so far

Next Episode: Ep.021 - How your narrative sets your company culture, direction and 'soul'

Africa exports proportionally more primary products than any other region in the world according to the OECD, and stated in their March 2020 report titled *‘How Africa can move up the value chain’*. However, despite its prevalence at the bottom of the value chain, with respect to its abilities at the top of the value chain, the OECD stated that ”*African countries currently do not have a competitive advantage in any… sectors.”*

Could this explain why Ghana sells cocoa but not chocolate? And, could it mean states will be unable to participate in, and gain the higher margins of, an increasingly brands-oriented global economy? Or, are the OECD and many other macroeconomists thinking one-dimensionally?

Andrew and Ndubuisi discuss what they consider to be Africa’s powerful and proven global competitive advantage in this episode, and how it could and should be leveraged to give African companies a presence at the top of the value chain.

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