Brian Pasch Podcast
251 episodes - English - Latest episode: 3 months ago - ★★★★★ - 11 ratingsJoin Brian Pasch as he interviews automotive leaders, entrepreneurs, and disruptors as he seeks to educate and elevate the automotive industry.
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Episodes
CarNow and Kia Deliver the Future Architecture of Modern Retailing
January 31, 2024 12:00 - 27 minutes - 31.7 MBLearn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.
Introducing Stella 360CX CoPilot
January 29, 2024 12:00 - 24 minutes - 27.7 MBJoin me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.
Understanding The Benefits of a Connected Retail Platform
January 09, 2024 19:19 - 37 minutes - 34.6 MBJoin me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).
2024 Will be The Year of Audiences
December 18, 2023 14:44 - 27 minutes - 31.4 MBJoin me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.
Urban Science Leverages AI to Deliver New Products for Franchise Dealers
December 15, 2023 15:49 - 31 minutes - 36.4 MBJoin me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place.
Reynolds Retail Management System Powers Modern Retailing
December 12, 2023 14:00 - 25 minutes - 29 MBJoin me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)
Learn The Perfect Recipe For Lead Management Using AI and DR tools
December 07, 2023 14:00 - 35 minutes - 40.8 MBJoin Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.
Outsell Delivers The Sales and Retention Results That Dealers Have Been Waiting For
November 07, 2023 14:00 - 36 minutes - 42 MBJoin me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.
Effective Marketing Still Depends on Creativity and Great Account Management
November 03, 2023 13:00 - 27 minutes - 31 MBJoin me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.
Equifax is the Perfect Partner For Dealers and Agencies Who Want to Leverage Their First Party Data
November 02, 2023 13:00 - 36 minutes - 41.5 MBAngelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.
Client Command Gives Dealers Insights Into All Shoppers In Their Local Market
November 01, 2023 13:00 - 31 minutes - 36.6 MBJoin me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.
Trusted Call Solutions Will Redefine BDC Performance Metrics
October 27, 2023 13:00 - 35 minutes - 40.5 MBJoin me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).
Podium AI BDC Platform Will Change How Dealers Respond To Website Shoppers
October 25, 2023 13:00 - 29 minutes - 33.5 MBJoin me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.
Dealers Can Increase Engagement Rates By Rethinking Their Video Strategy
October 24, 2023 21:28 - 31 minutes - 35.7 MBJoin me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.
Fullpath Makes First-Party Data Management and Activation Easy
October 24, 2023 13:00 - 32 minutes - 36.8 MBJoin me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.
Accelerate Used Car Aqusition From Consumers using AXLE
October 23, 2023 13:00 - 37 minutes - 42.9 MBAXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.
New Tools For Building Trust and Transparency For Used Car Sales
October 13, 2023 12:15 - 25 minutes - 28.9 MBDealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyers
2024 Media Buying Strategies For Car Dealers
October 10, 2023 12:00 - 40 minutes - 46.8 MBJoin me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital age
Elevate Your Customer Experience with a Data Driven Phone Strategy
October 06, 2023 12:00 - 26 minutes - 30.9 MBJoin me as I sit down with Leez May of TotalCX to discuss how their platform is helping dealers identify gaps in their sales process, optimize advertising campaigns, and improve the customer experience. Don't miss this interview!
CarNow is Fully Charged To Meet The Needs of Dealers
October 05, 2023 12:00 - 33 minutes - 38.7 MBJoin me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenue
Consumers Need Accurate Online Payments to Transact
September 29, 2023 12:00 - 28 minutes - 33 MBJoin me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make that happened.
fullthrottle.ai Makes First Party Data Management and Activation a Breeze
September 27, 2023 13:00 - 32 minutes - 37.6 MBJoin me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.
Digital Deal Transforms Shoppers into Buyers Increasing ROAS
June 30, 2023 11:00 - 26 minutes - 30.1 MBJoin me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com.
AI Will Fill the Gaps in Dealership Sales and Service Processes
June 08, 2023 11:00 - 31 minutes - 36.4 MBJoin me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness.
Re-Prioritize: Technical SEO Must Come Before Content Investments
May 19, 2023 11:00 - 25 minutes - 29.3 MBJoin me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see.
Connected Retail Platforms Deliver A Better Customer Experience for Dealer Groups
May 17, 2023 11:00 - 26 minutes - 29.8 MBJoin me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this!
Transforming Call Data into Actionable Insights Which Generates New Revenue Streams
May 05, 2023 11:00 - 29 minutes - 33.8 MBJoin me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive retail, at scale. Don't miss one of the best interviews of the year!
TransUnion Is Powering CDPs To Create Bespoke Customer Experiences
May 03, 2023 11:50 - 35 minutes - 40.4 MBJoin me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience. Listen in today and share this podcast with your automotive network.
What Does a Modern Retailing Experience Look Like?
May 01, 2023 11:01 - 39 minutes - 45.6 MBJoin me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues. Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail
Turning Data into Dollars: Business Intelligence Tools Deliver New Revenue Streams
April 28, 2023 11:00 - 27 minutes - 31 MBJoin me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS modeling. Tune-in to learn more today.
Fullpath Expands Their Technology To Create Better Customer Experiences
April 26, 2023 11:00 - 29 minutes - 33.4 MBJoin me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?
The Best is Yet to Come
April 24, 2023 11:00 - 39 minutes - 45.6 MBJoin me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright!
SalesAlert is the secret weapon of Efficient Dealership Sales Processes.
April 21, 2023 11:00 - 35 minutes - 40.1 MBJoin me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process.
Dealers Should Lead With a Credit First Sales Strategy
April 19, 2023 11:00 - 31 minutes - 36.3 MBJoin me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.
Offerlogix Partnerships Expand Touchpoints To Deliver The Ultimate Customer Experience
April 17, 2023 11:00 - 28 minutes - 32.7 MBJoin me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth.
Axle Delivers a Turn Key Car Buying Center Experience Which Dealers Love
April 14, 2023 11:00 - 21 minutes - 24.7 MBJoin me and Derek White, Founder and CEO of E-Drive Automotive as we discuss his new consumer buying center platform called AXLE. Dealers who want to increase consumer direct trades and generate new revenue streams for their dealership should listen into this conversation. AXLE's stellar conversion rates are adding a steady stream of profitable used car deals, to the likes that have never been seen before. Lesson: dealers must have an INTENTIONAL consumer direct strategy and not just a page...
AI Comes to Age in Automotive Retail
April 13, 2023 11:00 - 28 minutes - 33.1 MBJoin me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day. With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselling revenue. Listen to our conversation to learn what new features they have added and what is coming this year.
Experian is the Perfect Partner for First Party Data Management
April 11, 2023 11:00 - 34 minutes - 39.3 MBJoin me and Erik Hjermstad, VP of Product Management at Experian as we discuss their support for automotive retail with advanced data and marketing services. As CDPs accelerate in automotive retail, selecting the best data partners will be critical. Tune in to and learn about the latest offerings from Experian.
Where Should Automotive Dealer Groups Start With a CDP Project?
April 03, 2023 11:00 - 41 minutes - 47.6 MBJoin me and Atul Patel, Co-Founder and CEO of Orbee, as we give dealers some pratical advice on how to get started on a CDP project for their dealer group. Dealers need to define the initial use cases for the CDP and then include all the key decision makers in the organization to make sure the project launches smoothly. Join the conversation today.
Meet the Automotive Industry's Creative First Agency.
March 31, 2023 11:00 - 36 minutes - 41.8 MBJoin me, Jason Ibarra, and Jim Knutt from Tropic Survival Advertising and Comet Ads as we discuss their unique positioning as a creative first agency for auto dealers. With some much templated ad campaigns, our conversation was a breath of fresh air. Dealers ramping up their competitve strategies for 2023 must listen in.
TotalCX Has A Clear Vision To Help Dealers Deliver An Outstanding Customer Experience.
March 29, 2023 11:00 - 23 minutes - 27.4 MBJoin me and Gary Graves, Co-Founder and CEO of TotalCX as we discuss their new platform that seeks to completely transform the way dealers collect and summarize all consumer touchpoints to create an oustanding customer experience. I love what Gary and his team are doing so you won't want to miss this discussion.
The Next Generation of Marketing Automation Platforms.
March 27, 2023 11:00 - 24 minutes - 27.7 MBJoin me and Robert Donovan from Donovan Martech as we discuss the modern marketing automation platform that he is building. Robert is rightly rethinking how automation and AI can transform the way that dealers execute marketing campaigns, especially from a centralized data source like a CDP. Tune in today!
Foureyes UDP Compliments Dealers First-Party Data Strategies
March 24, 2023 11:00 - 27 minutes - 31.2 MBJoin me and Dave Steinberg, Inventor and CEO of Foureyes to discuss identity resolution and data activation in automotive retail. I was very impressed with David's insights and vision for his company. This is a company that dealers and investors should be watching. Join me as we talk about the hottest topic in automotoive retail: CDPs.
SEO Is Like Hiring a Lawyer – You Get What You Pay For!
March 22, 2023 11:00 - 32 minutes - 37 MBJoin me and Greg Gifford Vice President of Search at SearchLab Digital to discuss the latest trends in automotive SEO and the impact that ChatGTP may have on content and creative jobs in marketing. Once again, the interview will be filled with actional insights and good humor.
CarWars Releases 2023 Automotive Call Trends Report – Listen In
March 20, 2023 11:00 - 25 minutes - 28.6 MBJoin me and Jake Wilker VP of Sales at Car Wars as we discuss their recent research report on calls trends in automotive retail. It's amazing that some dealers lack discipline to look at their call data to influence sales process and business polices. This is an interview that you do not want to miss.
Digital Retailing Matures To Deliver Transactional Connected Retailing
March 16, 2023 11:00 - 25 minutes - 29.3 MBJoin me and Ryan Osten Executive VP of Gubagoo to discuss their latest updates to their connected retailing platform, which is moving closer to a universal transactional platform for dealers in the U.S. and Canada. This interview is part of a series of conversations that are leading up to the 2023 Digital Marketing Strategies Conference (DMSC) which will be held in Austin this year, May 21-23rd. https://digitalmarketingstrategies.org/
FullThrottle Patent Fuels First-Party Data Management Success for Dealers
March 14, 2023 14:51 - 48 minutes - 55 MBJoin me and David Regn Co-Founder and CEO of FullThrottle as we discuss his first-party data management and activation platform. The Fullthrottle platform was included in our research report on Automotive CDP/MAP providers and dealers should learn more about their approach to first-party data management. This is the first in a 10-part podcast series on Automotive CDP platforms.
Cox Automotive Releases 2023 Car Buyer Journey Study
January 20, 2023 13:00 - 1 hour - 72.7 MBJoin me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023.
Brooke.ai Solves Customer Experience Dilemma in Fixed Ops
January 12, 2023 15:00 - 42 minutes - 48.5 MBJoin me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry. Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here: https://www.brianpasch.com/brookeai-research-report/
KBB Strategies To Increase Service Revenue and Retention
December 14, 2022 12:00 - 32 minutes - 37.2 MBJoin me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.