"The Battle for Control: Automakers Vs. Dealers - Who Will Win?"

Growing tensions between franchised dealers and legacy automakers over evolving sales models and vehicle service work are emerging as key issues in statehouses across the US this year.

Several state dealer associations are backing legislation to amend franchise laws that govern the relationship between dealerships and the automakers whose brands they sell. Automakers argue that many of the laws governing the franchise system are outdated, add unnecessary costs and make it harder to adapt to changing market demands and customer expectations.

Meanwhile, dealers aim to preserve their role in the sales model, and are pushing to prevent automakers from competing directly with franchised retailers. In the end, the dealers want to ensure that they remain central to the retail experience for consumers.

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00:14 intro
00:31 Automakers and Dealers clash
02:08 Dealer wants strengthened protection
02:47 Dealer roles
03:40 Level playing field
04:36 Challenge the status quo
05:01 Ford Price gouging
5:28 The Parts Manager Guide

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This video is for educational and entertainment purposes only.

Franchised dealers, Legacy automakers, Sales models, Vehicle service work, Statehouse legislation, Franchise laws, Market demands, Customer expectations, Retail experience
Direct competition

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