162 - "I Built My Entire Business on Nearbound Principles" - with Tim Chermak

Nearbound Podcast

English - May 14, 2024 17:00 - 55 minutes - 38.2 MB - ★★★★★ - 21 ratings
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Previous Episode: Nearbound Audiobook Snippet: Nearbound Defined - Outbound, Inbound, and Nearbound

Next Episode: 163 - How to Go All-In on an Ecosystem, with Daniel Zarick

Tim Cermak discusses the evolution of marketing strategies, stressing the importance of authentic content to build trust and brand recognition. Tim explains "fuzzy ROI" and the challenges of measuring digital marketing effectiveness. The conversation covers the shift from traditional marketing to community-focused approaches, emphasizing partnerships with local businesses and the value of elevating community voices. Tim's success story from a recent event, where client testimonials significantly boosted sales, illustrates the power of Nearbound marketing and the need for genuine endorsements.

Key Takeaways:

Tim Cermak's expertise in Nearbound marketing for the real estate industryChallenges realtors face in marketing and the importance of building trust with clientsShift towards Nearbound marketing and its importance in standing out in a competitive marketImportance of authentic and organic content in building trust and brand recognitionEvolution of marketing tactics and the need for adaptation in the changing digital environmentEmphasis on community-focused approach and partnership with local businessesSuccess of Nearbound marketing strategy in driving sales and recurring revenueImpact of leveraging customer testimonials and endorsements in marketing effortsImportance of genuine endorsements and trust in building authentic recommendationsLessons learned and the importance of groundwork, trust, and social proof in marketing strategies

Chapters:

00:00:00 Introduction

00:02:54 Nearbound Marketing Principles

00:04:42 Alignment with Nearbound Marketing

00:05:04 Challenges in Realtor Marketing

00:13:38 Long Buying Cycle in Real Estate

00:16:57 Selfie Strategy and Organic Posts

00:17:52 Category Marketing and Community Expertise

00:18:42 Partner Marketing and Building Relationships

00:27:21 Impact of Cheap CPMS on Marketing

00:30:45 Challenges in Tracking Marketing Attribution

00:32:19 Importance of Logical Marketing

00:33:26 The guide to rethinking higher education

00:34:18 Email copywriting and human touch

00:39:13 Understanding ad effectiveness

00:41:05 Engagement metrics and trust-building

00:44:02 Sponsorship and trust-building

00:49:52 The impact of customer marketing

00:52:13 Recognizing the power of Nearbound marketing

00:52:55 Lessons from successful marketing

00:55:12 Personal revelation about Nearbound marketing