158 - Why Agency Programs are the HARDEST. The Pirate Island Problem, with Max Traylor

Join Max Traylor, Isaac Morehouse, and Jared Fuller on a rollercoaster ride through the agency ecosystem, where  AI looms large. In this episode, Max unpacks the future of consulting, shares tales from the trenches, and offers a preview of his upcoming book, 'The World's Worst Book for Consultants.' This episode is a MUST listen for those eager to challenge the status quo of the consulting world.

Takeaways

Building trust and confidence with clients is crucial for agencies.Documenting and recording the process can help agencies navigate challenges and build credibility.Strategic agencies that have experience in implementing new services are more likely to succeed.The rise of AI will disrupt the agency industry, but strong relationships with clients' leadership teams will remain valuable. Building strong relationships with trusted partners is crucial in uncertain times.Humor can be a valuable tool in consulting and building connections.Questioning traditional consulting advice and exploring unconventional approaches can lead to innovative solutions.Breaking into people's physical world and providing tangible, memorable experiences can enhance the impact of consulting services.

Chapters
00:00 Introduction and Excitement
01:13 The Challenges of Agencies
06:29 Building Trust and Confidence
08:20 Documenting and Recording the Process
10:32 Customer Success as the Foundation
12:00 The Importance of Experience and Trust
13:41 The Role of Strategy in Agency Programs
15:05 Balancing Strategy and Implementation
21:31 The Impact of AI on Agencies
24:52 The Future of Go-to-Market and Trust
30:09 Building Strong Relationships
32:08 The World's Worst Book for Consultants
33:14 The Worst Advice from Consultants
36:39 Humor in Consulting
38:44 The Secret Project
40:19 The Beers of Max
41:20 The Pirate Island Problem
42:34 Breaking into the Physical World