154 - The Nearbound Book Launch with Jared Fuller and Isaac Morehouse

Nearbound Podcast

English - February 27, 2024 12:00 - 40 minutes - 27.8 MB - ★★★★★ - 21 ratings
Management Business Technology partnerships alliances channel partnerships strategic alliances business development agency partnerships platform partnerships technology partnerships Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 153 - The Evolution of Business in the Decade of Ecosystems with Jay McBain

Next Episode: 155 - How Integrated and Partner Marketing Strategies Achieve Win-Win Scenarios - Calen Holbrooks

Jared Fuller's new book "Nearbound and the Rise of the Who Economy" launches today! In today's episode, Isaac and Jared talk through the power of influencer partnerships, with Snoop dogg and Solo Stoves as an example, the future of partnerships, and the cover more detail on the Nearbound book.

Takeaways:

The official launch of Nearbound and the Rise of the Who Economy is today!Nearbound marketing represents a unified approach to sales, marketing, and partnerships.Partnerships are crucial for business growth, offering a framework for collaboration and mutual benefit.Real-world examples and anecdotes provide insights into successful partnership strategies.The importance of aligning partnerships with business objectives and market demands.

Chapters:

00:00 - Introduction: Nearbound Podcast Kickoff04:21 - Snoop Dogg and Solo Stoves Partnership: A Case Study07:23 - Influencer Partnerships: What Works and What Doesn't10:25 - Nearbound in Action: Real-World Applications and Strategies14:49 - The Importance of Product and Influencer Alignment16:32 - Lessons from Failed Partnerships19:11 - Strategic Approach to Partner Selection and Collaboration23:16 - The Future of Nearbound: Building a Culture of Partnership26:00 - Nearbound the Book: A Comprehensive Guide to Partnership Success31:58 - Conclusion: The Nearbound Philosophy and Its Impact on Business Growth