144 - The Rise of the Chief Partner Officers - Asher Mathew
Nearbound Podcast
English - December 19, 2023 10:00 - 48 minutes - 33.3 MB - ★★★★★ - 21 ratingsManagement Business Technology partnerships alliances channel partnerships strategic alliances business development agency partnerships platform partnerships technology partnerships Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Asher Mathew, founder of Partnership Leaders, joins Isaac Morehouse and Will Taylor to discuss the emergence of the Chief Partner Officer (CPO) role in companies.
He explains that as partnerships become more important for businesses, there is a need for a leader who can focus on optimizing relationships and driving value from partnerships.
The CPO role is responsible for managing partnerships, enabling partner success, and aligning partner strategies with overall business goals.
The role is becoming more prevalent in enterprise-level companies, but there is still a lack of understanding and readiness for the role in mid-market and SMB companies. Mathew believes that more partnership leaders need to develop their business acumen and gain experience in order to be ready for CPO roles.
**Key Takeaways:**
- The CPO role is emerging as partnerships become more important for businesses.
- The CPO is responsible for managing partnerships, enabling partner success, and aligning partner strategies with overall business goals.
- Currently, only a small percentage of partnership leaders are ready for CPO roles, especially in mid-market and SMB companies.
- Partnership leaders need to develop their business acumen and gain experience to be ready for CPO roles.
**Quotes:**
- "The CPO role is responsible for optimizing relationships and setting up partnerships for success."
- "Partnerships can be a strategic advantage for businesses, and the CPO role is crucial in driving value from partnerships."
- "More partnership leaders need to think about their company's interests rather than just their partner's interests."
**Chapters:**
00:00 Introduction
01:00 Discussing the CPO Report and Role
02:23 Exploring the Genesis of the CPO Role
02:36 Understanding the Growth and Impact of Partnership Leaders
03:12 The Emergence of Chief Partner Officers
06:01 The Role and Importance of a CPO
07:34 The Evolution of C-Suite Roles
14:31 The Future of CPO and Its Impact on Business Strategy
24:29 Understanding the Role of Rev Ops Teams
24:57 The Role of a CRO in Revenue Routing
26:36 The Impact of Demand Generation on Marketing and Sales
27:34 The Shift in Seed Level Roles
28:17 Layoffs by Role in 2023: A Data Analysis
29:11 The Importance of Partner Relationships in Business
30:15 The Role of Engineering Resources in Business
31:44 The Future of CPO Roles
45:55 Closing Remarks and Future Predictions