029 - Why Allocadia's Channel Sits in Proserve and a Partner Matrix You Can Steal NOW - Isaac Smith

Nearbound Podcast

English - August 02, 2021 11:00 - 41 minutes - 28.7 MB - ★★★★★ - 21 ratings
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Previous Episode: 028 - The Godfather of Modern Ecosystems - Jay McBain of Forrester - Early Innings in the Decade of Partner Ecosystems

Next Episode: 030 - Program Structure and Tiers - Stephen Ceplenski - Marketo's First VP of Partner Success

We're back - what's up PartnerUp?

(Sorry for the brief hiatus -- Jared was off in an RV for two weeks roaming the Rockies)

Today we have Isaac Smith of Allocadia to unpack why he sits in the Proserve org and the unseen benefits that come alongside. Don't worry, he still carries a revenue target and why you might want to embed a function in your Proserve team too.

Plus, Isaac shares the simplest GTM matrix for program prioritization out there. Check it out here: https://blog.crossbeam.com/exercise-evaluating-partner-program

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