014 - Kevin McFarland - Creating $50M+ Alliances from Scratch (lessons from Accenture and Coursera)

Nearbound Podcast

English - February 15, 2021 20:00 - 52 minutes - 36.2 MB - ★★★★★ - 21 ratings
Management Business Technology partnerships alliances channel partnerships strategic alliances business development agency partnerships platform partnerships technology partnerships Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 013 - David and Goliath - Partnering Up with the big co's with David Pilgrim

Next Episode: 015 - Ecosystem Economics - how to leverage ecosystem to capture market and beat the competition

In today's episode, we unpack how to drive B2B Partnerships in some uncommon places - like enabling SIX MILLION people to be educated at Coursera when Coursera's end customer was B2C.

How did Kevin pull it off?

Plus we dive into creating new alliances inside the juggernaut Accenture.

Follow Kevin on his LI: https://www.linkedin.com/in/kevinmcfarland/

And don't forget to continue the conversation with the Cloud Software Association at https://www.cloudsoftwareassociation.com/