02 - 4 Best Practices to Lay the Foundations for Your Channel Partnerships

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

English - October 04, 2021 15:00 - 32 minutes - 22.1 MB
Technology Business Management partnerships partner ecosystem channel sales partner sales partner management prm channel sales partners partner portals partner sales strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 01 - How to Select the Right Platform to Manage Your Channel Sales

Next Episode: 03 - 3 Little-Known Ways to Engage Your Channel Partners

Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology companies that want or need representation in the United States.

Topic summary:

Your channel partners’ success with you can be determined in various stages. The most important of these stages is the beginning and what you do to set the foundations to attain your channel sales goals. Pay careful attention to practicing transparency early on and giving partners a personal experience.

Steve shares with us his 4 best practices to lay the foundations for your channel program:

Show your channel partners you’ve done the homework - show them a plan Establish strong and committed partner relationships Create a brand Pick great tools & technology

Listen to the episode to hear all of Steve’s insights on how to start channel partnerships off right.

Read the blog: https://www.magentrix.com/articles/blog/4-Best-Practices-to-Lay-the-Foundations-30-9-2021

(0:00) Introduction
(1:54) Steve Kazan’s channel sales background
(2:50) Inner Onion’s mission & history
(4:30) Best practice 1: Show your channel partners you’ve done the homework - show them a plan
(13:44) Best practice 2: Establishing strong and committed partner relationships
(18:44) Best practice 3: Branding
(22:53) Best practice 4: Tools & technology
(26:40) Challenges when not following these best practices
(28:11) Generate higher revenue and company value
(31:00) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.

To learn about Magentrix PRM, please visit www.magentrix.com

______

Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri