EP6: Jim Brusstar, founder Treasury Prime ($31.5m Series B), on being early to fintech, how banks work under the covers, building APIs to connect banks to fintechs, and why fintech has tons of headroom to grow

Conversation with Jim Brusstar, co-founder of Treasury Prime, which is building APIs to connect a network of banks to fintechs. They make it easy for fintechs to partner with the right bank, and reduce the time to market for a neo bank or embedded banking product from years to months.

We cover so many interesting topics in this conversation — starting with being early at Sidecar and lessons learnt from competing with Uber and Lyft, being early to fintech with Standard Treasury which built banking APIs and sold to Silicon Valley Bank, how banks work under the covers, and why he decided to found Treasury Prime (with same mission as Standard Treasury).

We also talk about why Jim is excited about fintech and how most people underestimate how early we are in fintech overall— with lots of headroom for innovation and growth.

Episode Highlights:

Why Jim decided to start a companyEarly days at Sidecar — and inventing ride sharingSidecar — getting out executed by Lyft and UberThanksgiving 2012 — cease and desist to all ride sharing companiesEarly fintech — building "Banking in a box" APIs at Standard Treasury and being too earlyAcquisition by Silicon Valley Bank and how banks work under the coversBanking business model (incentives) — buying deposits and selling loansStarting Treasury Prime — with same mission as Standard TreasuryBuilding a network of banks — infra layer with modern APIs + match Fintechs with right bankHow infra layers and APIs unlock innovation — reducing time to market from years to monthsUse cases and business models on top of Banking APIsBenefits of using Treasury Prime to connect with a network of banksWhy Fintech is super early — less than 1% of all deposits today and where next gen will bankThoughts on crypto use cases — international remittences and programatic settlement

Links:

Read more about Treasury Prime Use Cases and Banking APIsFollow Jim on Twitter at @JimBru

Hit subscribe to keep up with new episodes!

Follow Ashish and Zane on Twitter for summaries

Click here to give feedback — it only takes a minute.