The Way We're Built
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English - July 20, 2023 19:00 - 35 minutes - 708 MB - ★★★★★ - 8 ratingsTV & Film News journalism audio article longform cinematic investigation vespucci Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Afterword: The Badir Brothers
Next Episode: Afterword: The Way We're Built
Facing hard times in the early 1990s, Subaru of America is trying to understand who exactly buys their sturdy but drab brand of cars. That's when one marketing executive notices a peculiar niche in their focus groups—lesbian women. In the conservative corporate culture of Subaru, a group of marketing executives will try to turn the company's fortunes around through a secretive marketing campaign.
JOUNALIST: ALEX MAYYASI
EDITING: THOMAS CURRY
MUSIC, SCORING & SOUND-DESIGN: DOMINIC GOZO
VOICE: NESBA CRENSHAW
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