TA 32: All Worthy Pursuits Are Elusive Due to Their Enormous Simplicity

Everything worthwhile is hard to do. Being a better parent, a better leader, a better entrepreneur, or build a better business mode. Everything.

The reason? They’re enormously simple. The strategy and idea behind great things is simplicity, and they're worthwhile because you understand them and their value. 

For example: admitting when you’re wrong – in real time. This is hard to do. It’s elusive, worthwhile and the right thing to do but it’s hard. Simplicity and how easy it is to do aren’t the same thing. Simple doesn’t mean easy. The path to simplicity goes through complexity, and it can be very challenging to find focus and deliver that elusive thing.

That’s what entrepreneurs do – we deliver that elusive value, that’s only doable by you.

Being yourself is simple. But rare, particularly in challenging circumstances. But it can reap great rewards. Recently, we were launching a new product and were asked by a customer – a big customer we needed – how many other clients are you working with that we can join in with? We admitted we had none: a simple thing to do, but rare. The client was so impressed that they immediately decided they wanted to work with us, because we were doing something new and exciting.

So, yes, everything worthwhile is hard to do, but can reap great rewards.

Let’s work together to make this year the best one yet.

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