Episode #151: Passing the Mic with special guest, and Natural Force's new VP of Marketing, Tony Federico!

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All right Paleo Nation, we've got a new host, Ashleigh VanHouten, on the mic and today's guest is none other than former PMR host, Tony Federico. He has now transitioned into the role of VP of Marketing for Natural Force, an all-natural supplement company. We're going to talk about his new job, the importance of prioritizing, what he has learned during his time talking to so many of the Paleo industry’s best and brightest, and what’s cooking over at Natural Force, the vision they have for the company, as well as some new things that are coming up. Tony also gives some great advice like why falling off your bike, both literally and figuratively, could be a good thing and passes the “podcast torch,” reflecting on some of his best moments and leaving Ashleigh with his final words of wisdom.

In our conversation we discuss:

How Paleo Magazine was like a beacon of light in Tony’s transition to the Paleo lifestyle. How Tony got the opportunity to be VP of Marketing for Natural Force.
Why Natural Force supplements are different and really stand apart. Tony's perspective on whether to supplement or not. What a day in his new work life looks like at Natural Force. Some new developments at Natural Force (and a sneak peak at product launches!) Tony’s opinion on whether the term “Paleo” has hit its peak. Tony's best moments as host of Paleo Magazine Radio. Tony’s final parting words to Ashleigh, as the new host of Paleo Magazine Radio.

“It’s a real joyful thing when you get outside of your normal box, as far as movement is concerned, and you start to play again.” — @TonyFedFitness [0:37:57.0]

“You have to honor the seasons in your life and listen to what you’re being called to do at any given time.” — @TonyFedFitness [0:44:50.0]

CLICK HERE for the full transcript

Guest Links: 

Check out Tony's website FitnessInAnEvolutionaryDirection.com
Connect with him on Facebook | Twitter | Instagram
Check out the Natural Force website, NaturalForce.com
Connect with them on Facebook | Twitter | Instagram

Additional Links & Resources:

Dr. Loren Cordain's book, The Paleo Diet
Robb Wolf's book, Paleo Solution
Mark Sisson's book, Primal Blueprint
Arthur De Vany's book, The New Evolution Diet
Richard Wrangham's book, Catching Fire
Calendly.com

  

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