Package Your Genius Personal Branding Podcast
128 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 77 ratingsPersonal Branding Podcast for high achievers. Package Your Genius delves into personal branding, business, personal development, and career topics like overcoming imposter syndrome, pitching your brand to the media and speaking up at work to take credit for your accomplishments.
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Episodes
PYG 164 - Branding yourself when you RESENT what you USED TO LOVE about your brand
June 02, 2022 15:55 - 24 minutes - 33.4 MBJoin me for Resonance & Relevance - my brand new storytelling workshop. Learn more and register here. Let me be honest for a second. I have encouraged clients to make themselves visible for YEARS. But some time ago, I began to question the point of it all. Yes. I had to sit with the truth of how tiresome visibility actually was - even for me. With all of the other issues in the world competing for my mental space and emotional energy, constantly courting the spotlight became ...
PYG 163 - What happens when you have to disappear, regroup, and communicate your COMEBACK?
May 18, 2022 22:23 - 12 minutes - 17.2 MBSometimes, you have to disappear for a while... It can feel oddly vulnerable to disappear from public view - whether your version of public view is social media, a public speaking circuit, or the networking rooms for your industry. But EVERYONE disappears at some point - whether they leave a job, lose a job, have a baby, bury a parent, shutter their business, lose their motivation, or like me, succumb to burnout. In the past two years, so many of us have had to step out of the spotlight...
PYG 162 - How to overcome the Imposter Syndrome that's holding your brand back
December 08, 2020 22:47 - 14 minutes - 20.1 MBImposter syndrome is real, but there’s a fix: radical self-discovery. Radical self-discovery isn’t just a nice to do, it’s a must-do. And it’s a must-do on a REGULAR basis if you want to step into the highest level of your purpose and live the most empowered version of your personal brand.
PYG 161 - Prayer and meditation as a personal brand strategy
December 02, 2020 09:57 - 18 minutes - 25.4 MBOn today's episode, I take you behind the scenes of the morning routine that changed everything and helped me OUTGROW my goals. This new morning routine changed EVERYTHING - the consistency mixed with intention helped me outgrow my prayers in 30 days. Many thanks 🙏🏾 to Kailei Carr @kaileicarr Ash Johns @ashinspires Monique Ruffin @moniqueruffin and Jereshia Hawk @jereshiahawk *** Welcome to December! How are you feeling about 2020? If you're like most of my clients, you may be thinkin...
PYG 160 - 5 Ways to Monetize Your Personal Brand in the Next 30 Days
November 25, 2020 19:38 - 21 minutes - 29.6 MBThe end of the year is the perfect time to manifest money quickly. Many people are thinking about how they want to make changes in their lives, or may be reflecting on what they didn't accomplish this year that they need to bring back into focus. This is where you come in. How can you position your skillset as the solution to someone's end of year problem? How can you make yourself top of mind for those who may be ready to work with you at the top of the year. In this episode, I share fiv...
PYG 160 - 5 Ways You're Not Monetizing Your Personal Brand (And How to Fix It In the Next 30 Days)
November 25, 2020 19:38 - 21 minutes - 29.6 MBThe end of the year is the perfect time to manifest money quickly. Many people are thinking about how they want to make changes in their lives, or may be reflecting on what they didn't accomplish this year that they need to bring back into focus. This is where you come in. How can you position your skillset as the solution to someone's end of year problem? How can you make yourself top of mind for those who may be ready to work with you at the top of the year? In this episode, I share fiv...
PYG 159 - Write it down (REWIND)
November 20, 2020 00:53 - 20 minutes - 28.7 MBAnother rewind episode finds us here. This one is a bit personal, I've noticed a pattern with myself lately. I've been getting these confirmations about the things I'm doing that correspond to practices and worlds I'm not well-versed in. I heard the same message from two different people in as many days so I thought - hmm - maybe that's a podcast! The message was - we are often affected by forces we're not even aware of. It all goes back to clarifying what you want and putting that out the...
PYG 158 - From seeking to SOUGHT AFTER - How to become KNOWN (Rewind)
November 15, 2020 21:41 - 1 hour - 113 MBI’ve never done a rewind episode, before but I was reminded by how many episodes I’ve recorded (157 and counting, yay!) AND how everyone listening hasn’t necessarily been here since the beginning. And even for those of you who HAVE been here since the beginning, some episodes bear repeating, so here we are. I’ve been thinking a lot about the intentions we set and how even when we make plans, our intentions tend to make the real difference because we never know exactly how we’ll reach our bi...
PYG 157 - Land a mainstream BOOK DEAL to explode your personal brand
November 03, 2020 16:32 - 11 minutes - 15.5 MBYou can land a mainstream book deal during a pandemic without a huge following... 🤯🤯🤯 After working together in our PYGA Agency program this spring and summer, our longtime client and academy alum Amber Cabral, a diversity consultant and Fortune 500 trainer, landed a mainstream book deal with Wiley Press. It all happened really fast - Amber wrote the book over the summer and it will be released on November 17 in just a few weeks. Since preorders are such a huge piece of helping books do we...
PYG 156 - Where Package Your Genius is Going...
October 28, 2020 00:14 - 21 minutes - 29.1 MBA little update about where the Package Your Genius podcast is going... I haven't sat down to record an episode of Package Your Genius in eight months and for that, I need to be straight up with you and offer my sincerest apologies. When the year started, I was in a season of searching that took me a little longer than it usually takes at the beginning of a new year. I knew I was on the cusp of a season of personal and business change - I can't tell you how I knew it, but I did know it....
PYG 155: Who's keeping you from seeing yourself clearly?
February 27, 2020 20:25 - 19 minutes - 26.7 MBAs a personal branding coach to high achievers, I have a special insight into the inner lives of many of my clients. And one unfortunate thing many of them have in common? They don't see themselves clearly. Their possibility and their potential for GREATNESS is often obscured by a lack of self-awareness. So they downplay their gifts, sell themselves short, and end up overlooked for the very opportunities they seek. Since the company we keep is important, and we base so much of our self-...
PYG 154: Lead with you
February 20, 2020 19:39 - 42 minutes - 58.9 MBThis past fall, I had the pleasure of working with conscious business and brand strategist Ash Johns in Package Your Genius Academy. Ash has quite the bio; trained in corporate advertising, she's also highly spiritual and intuitive. Her spiritual talents and passion for social equity inform her current business where she works as a psycho-spiritual coach. Before entering PYG Academy, Ash was rightfully hesitant about money. She'd just returned to the U.S. from Bali, and her business wasn't...
PYG 153: Multi-passionate is a MYTH
February 12, 2020 21:48 - 15 minutes - 20.9 MBA common idea keeps many high achievers stuck in analysis paralysis. It's the inability to decide on a focus area because they are admittedly 'multi-passionate.' Every day, talented professionals fail to move their brands forward because they can't pick a direction. I've talked to many people who feel they need a separate website, distinct social media pages and brand identities for each of their passions. Let's face it - that's a lot to keep up. In my opinion, characterizing yourself as ...
PYG 152: Build on Your Foundation
February 05, 2020 04:01 - 21 minutes - 29.1 MBTrying to figure out the next level of your brand? As much as you may think you need to start from zero and do something completely brand new, the key may be to go back to the beginning so you can see how you've always been able to summon success. Go back. Back to the early days. Back to those foundational experiences that defined you early on. How have you been always doing what you do? Too many of us are reinventing the wheel, thinking that "building a brand" means forging ahead in...
PYG 151: The Snowball Effect
January 30, 2020 15:16 - 25 minutes - 34.7 MBActivating a project requires a different type of energy than maintaining a project. You won't always have to work as hard to maintain something as you had to work to get it off the ground. If like me, you're a high achiever who's grown accustomed to striving, that may feel unfamiliar to you. But at some point, after you've put in the work, understand that the work will become easy. The trick here is to remember you've earned the ease. You don't have to tear down what you've built to "...
PYG 150: Put Yourself in Position
January 21, 2020 16:10 - 23 minutes - 34.7 MBThis past weekend, I decided to honor the life and legacy of Dr. Martin Luther King, Jr. by doing a write-a-thon with my kids. We each have a dormant writing project that could use a little intentional time and focus - Connor has a new fiction project, Logan has a fiction/comic book project, and I have another non-fiction project in the works. So we dedicated our weekend to writing. All said we wrote for 6 hours 🤯 over 2 days - broken up in two 90 minute writing sprints each day. In betwe...
PYG 149: What's going on underground?
January 16, 2020 00:09 - 14 minutes - 19.8 MBOne of the biggest lessons I've learned from nature is this: the leaves and flowers of any growing plant are not visible all the time. And the same is true for us as ambitious high achievers. Even though we may want to be perpetually "in bloom", that's not realistic. This time of year, it's easy to get swept away in the energy of a new year. Fresh starts. New beginnings. But what happens when your grand ambitions for the year have yet to surface? When your actual life doesn't match the ...
PYG 148: What would happen if you gave yourself more credit?
December 24, 2019 23:17 - 11 minutes - 15.7 MBFor high achievers, it's common for us to become immune to our accomplishments. Before the triumph of a win has settled in, we're on to the next. After jumping a major hurdle, we've already mentally raised the bar again before our feet even touch the ground. The danger is that doing this creates a diminished and completely false self-image. We're BOSSES in the world, yet when we diminish our accomplishments we begin to mentally see ourselves as ordinary people who have yet to do big things...
PYG 147: Perfectionism is costing you the gift of PRACTICE
December 17, 2019 22:06 - 12 minutes - 16.8 MBI don't know about you, but I've never gotten really good at something without a ton of practice. And yet, when we get caught up in our perfectionism, we rob ourselves of the valuable practice that would make whatever we're contemplating, well, perfect. When we don't put ourselves out there, we miss out on the practice of sharing our ideas clearly having sales conversations powerfully articulating our value improving our timing and presence understanding what our audience wants getti...
PYG 146: The case for IMPERFECT ACTION
December 08, 2019 18:49 - 22 minutes - 30.5 MBYou don't need a perfect blueprint to lay the first stone. And yet, as high achievers, many of us would rather wait until we have the most failproof plans before taking the smallest action. But action, no matter how imperfect, will refine even our best plans. I learned this (again) recently when I decided to make a pivot. I went from hosting a one-day virtual event to hosting a one-month evening intensive after thinking through the needs of my academy alumni. But in this mindful pivot, I...
PYG 145: Are you being obedient to the call of your path?
November 20, 2019 20:31 - 17 minutes - 23.9 MBIf you're anything like me, you've probably had a zillion ideas that somehow 'magically' dropped into your spirit - things you somehow knew you were supposed to be doing, or chances you new you were supposed to be taking, but you couldn't explain how you knew exactly what you knew. You may call it intuition, your inner knowing, God or the Holy Spirit. Whatever you call it, you know when you've gotten a direct download. But acting on those downloads is another thing all together. I've rec...
PYG 144: Putting your brand on the calendar
November 15, 2019 12:19 - 8 minutes - 11.4 MBIt's The Fifth and Final Day of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here and Day Four of the challenge here. Today, we're going to take everything we brainstormed and wrote down in the challenge workbook and use it to map out the month by month calendar for next year. I've asked you what you will make it a priority to create next year. If you've decided to write your book or launch ...
PYG 143: What can you LAUNCH and SELL to generate more revenue next year
November 14, 2019 12:19 - 11 minutes - 15.7 MBIt's Day Four of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here. Today we're going to think through what we need to launch in the coming year to increase our revenue. What program or service is it time for you to launch? What is your existing audience begging you to bring forth? What have people asked for your help with this year? Does it make sense to create a course or strategy sessio...
PYG 142: What's your plan to increase your visibility?
November 13, 2019 12:23 - 13 minutes - 19.1 MBIt's Day Three of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here. Today we're going to focus on what we need to promote in the coming year to increase our visibility. What vehicles are you using to promote yourself next year? What times of the year will you be reaching out to media? What conferences and events will you apply to speak? As you've heard me say before, your expertise is likely more relevant at some parts of ...
PYG 141: What assets do you need to create to optimize your brand?
November 12, 2019 12:16 - 11 minutes - 15.3 MBIt's Day Two of the Brand with Purpose challenge! If you missed Day One of the challenge, listen to that episode here. Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms. What you are going to add to your platform? What can you evolve? To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business. ...
PYG 140: Your brand needs an intentional plan for 2020
November 11, 2019 14:14 - 13 minutes - 17.9 MBI’ve done some fun daily challenges on my podcast this year - in June and October I podcasted every day of the month. As we approach a new year and decade, I wanted to do another daily challenge, but I wanted to do it with you. For this podcast challenge, I’ve carved out time for us to work together over 5 days to accomplish one big goal: map out our plan for 2020. Welcome to the 5 day Brand With Purpose Challenge! Eek! I’m so excited! The mission of Brand with Purpose is simple:...
PYG 139: The #1 question you need to answer if you want to convert more sales
November 06, 2019 02:07 - 12 minutes - 17.7 MBThere is a simple mistake I see often with my personal branding clients, and those who are setting out to package their genius. I've even made this mistake myself. When it's time to finally get paid from our genius, we often start with the question "what can I sell?" instead of thinking in terms of what our potential customers need from us. While so many people start the brainstorming process here, there's a far more customer-centric way to begin brainstorming products and services that wi...
PYG 138: Are you taking advantage of your current season?
November 01, 2019 14:57 - 23 minutes - 32 MBDuring a series of enrollment calls with potential students for my most recent cohort of Package Your Genius Academy, I heard a refrain I hear so often when speaking with people who are considering making the investment of time and financial resources. "Maybe this can wait..." For reasons that differ for everyone, putting ourselves first is often the last thing we think to do. Putting our own needs and pursuit of our own personal fulfillment comes in dead last after immediate work obligat...
PYG 137: Becoming KNOWN - The 5 Essential Shifts to Unlock Your Personal Brand Authority
October 07, 2019 17:42 - 1 hour - 117 MBThis is a replay of my personal branding MasterClass Becoming KNOWN - The 5 Essential Shifts to Unlock Your Personal Brand Authority. When it comes to building your personal brand, at a certain point it becomes less about your skills and talents, and more about your comfort with putting them out there. If you've worked in your industry for a decade or more, you're likely skilled beyond question. You need a new set of skills to shift how others perceive you. You need a new strategy to ste...
PYG 136: How brand authority can unlock your potential
October 04, 2019 01:03 - 20 minutes - 28.2 MBWhen it comes to building your personal brand, at a certain point it becomes less about your skills and talents, and more about your comfort with putting them out there. If you've worked in your industry for a decade or more, you're likely skilled beyond question. You need a new set of skills to shift how others perceive you. You need a new strategy to step into your worth, and communicate that confidently to others. You need to step into your BRAND AUTHORITY. And this doesn't come nat...
PYG 135: When failing to reach a big goal still gets you ahead
October 01, 2019 02:21 - 28 minutes - 38.7 MBToday marks the official end of my September podcast every day during the month challenge. And can I tell you a secret? I failed...spectacularly! I missed six full days of the challenge, and since this is my second daily challenge for the year, I technically failed in comparison to the challenge I completed in June. But even though I missed six days of the challenge, I still came out ahead in terms of listener engagement, downloads and growth as a podcast host. Score! Which made me t...
PYG 134: Generating the surplus from which you can serve
September 29, 2019 22:19 - 26 minutes - 36.6 MBIf you ever find yourself feeling too busy, too overwhelmed, or too burdened with to dos and it's standing in the way of you packaging your genius and making the impact you're meant to make on this world, you need to generate a surplus. And while it seems counterintuitive, much of that surplus can be connected to making more time (I know, I know - you're already stretched thin) for yourself. But this is a personal experiment I've been conducting in my life, and the results have been price...
PYG 133: Why high achievers need self care the most
September 29, 2019 02:41 - 12 minutes - 16.9 MBWe hear a lot about self care - how to get it, why we need more of it, and what does or doesn't constitute it. But lately I've been made aware of the residual effects and payoff of self care - how it benefits me long after I'm in the practice of doing or getting what I need. And it makes everything related to my ideas, my planning, my long-term thinking crystal clear. If you struggle with overwhelm, anxiety, irritability and lack of focus, I highly recommend you thinking through the self ...
PYG 132: You Can Change Your Vehicle
September 27, 2019 01:56 - 14 minutes - 20.3 MBI recently discovered a truth about myself I had been unable to see for years. I realized that I had been telling myself a story that simply wasn't true. While the story was rooted in my personal experience. I fail to take into account the fact that my situation has changed.I was holding on to a truth that matched a past version of me. Can you say the same? How many times have you decided who you are and what you can do based on who you've always been and what you've always done? You can...
PYG 131: It's worth your dream to try again
September 24, 2019 03:53 - 15 minutes - 20.7 MBEven when we fail the first time, our dreams are worth fighting for. Package Your Genius Academy was a dream of mine that almost didn't happen. I failed launching the program the first time, but have since gone on to work with 7 cohorts - now enrolling my eighth. One of the things I often reflect on is what might have been lost if I hadn't gotten back up and tried again. When I think of the lives that have been impacted directly by the academy, and even more importantly, the people I'll ne...
PYG 130: How I handle exposure as an INTROVERT
September 22, 2019 02:50 - 19 minutes - 27.3 MBBelieve it or not, I'm a hardcore introvert. Networking events are my least favorite thing right after small talk. But I realized at some point that if I wanted my business to grow, I'd have to get in front of new people. I needed a way to show strangers what I knew and what problems I solve if I ever wanted new clients to hire me. Enter the media. What other way can you get in front of thousands while only interacting with a handful of people to make the interview happen? But most int...
PYG 129: Scarification and Stratification
September 21, 2019 00:41 - 12 minutes - 16.6 MBFrom The Spruce.com: Not all plant seeds are ready to sprout as soon as you put them in the soil. Some hard-shelled seeds need a bit more coaxing and some need a temperature change to trigger the end of dormancy. Scarification (cracking the hard outer shell) and stratification (fooling seeds into thinking they've been through winter) are two simple techniques that will save you a lot of frustration when starting seeds. Stratification and scarification occur naturally when seeds stay outdoo...
PYG 128: Harvest your gifts before the rains
September 19, 2019 21:46 - 15 minutes - 21.7 MBWhen it comes to working the land - especially in the Southern region of the United States, this time of year is an exciting time because it marks the season of harvest. But it can be a potentially dangerous time for the farmers who aren't quick enough to get their year's work out of the ground. It's essentially a race against time to harvest before the winter rains when anything you've left out in the field will be rendered useless. Unpicked fruit will be left to rot. A fortuitous conve...
PYG 127: Choose to choose
September 18, 2019 02:37 - 8 minutes - 11.6 MBHigh achievers typically do such great work that they're often recruited for opportunities, courted by associates, even pursued by friends. Instead of being the aggressor, it's not uncommon for them - despite all of their success - to find themselves in the passive role of waiting to be chosen. It's what they're used to after all. If this resonates with you, and you're not in the field you want to be in, on the career track you want to be in, or in a relationship that serves you because ...
PYG 126: Must-haves, deal breakers and multipliers
September 17, 2019 03:51 - 18 minutes - 25.7 MBEvery living thing has its own set of base level requirements for survival. Every living thing also has its own set of factors that would make it hard to grow. Last but not least, every living thing has certain factors that would take it to the next level and cause it to thrive, regenerate, multiply. The same is true for us. Each of us has our own set of must-haves, deal breakers and multipliers. A part of radical self discovery is paying attention to all three in order to get the clear...
PYG 125: Radical Self Discovery
September 16, 2019 03:01I was reflecting back on a few of my incredible clients and the reflection reminded me what it is I do that matters, and more importantly, WHY I do this work. As I was thinking about the simplest way to describe what I do, I realized that at the core of my work I help people remember who they are -- even if you've never truly been able to articulate your understanding of yourself, or if you knew it very clearly at another point in your life but somehow drifted away from yourself and forgot,...
PYG 124: When finishing matters more than winning
September 15, 2019 01:03 - 12 minutes - 16.7 MBAs you are on the road to package your genius, and you're a high achiever who is used to always being the best, I want you to remember: No matter where you place sometimes just finishing the race is a form of winning when you're doing something new. *** If you know you have valuable gifts inside you, but you are unclear which race you're running and where's the lane for your gifts and talents, I welcome you to apply for the opportunity to get that clarity during our visibility acade...
PYG 123: When you have to drop the ball...
September 13, 2019 21:35 - 20 minutes - 28.2 MBSometimes limits are in our heads, telling us we can't go any further when we have just a little bit of gas left in the take. Other times limits are deeper, and our exhaustion is our body/mind/spirit's way of telling us we need to rest. But the beautiful thing about life is, for most things, we get another day to try again. If you had to put down a work project, take a day off from cooking dinner for the family, or skipped a workout - you can get back on track. Don't beat yourself up if ...
PYG 122: Reframe your default
September 13, 2019 02:05 - 21 minutes - 29.4 MBMy mom retired a few years ago, and in the time since, she's been living her best life. She had a goal to see all the states in the lower 48 of USA and as of today, she's officially done it. She left for a road trip for her birthday early last week, headed with her bestie from Tennessee to New England. When she initially told me about the trip, I remember catching myself getting wistful. "I sure wish I could take off for ten days at my own pace to see the sights," I thought to myself. "An...
PYG 121: Op Ed Writing to Spread Your Ideas
September 11, 2019 03:20 - 18 minutes - 25.2 MBWe've been talking a lot about purpose, but I want to change the conversation and switch gears back to visibility because it's one of the reasons you're here. In this two-part episode on op-ed writing, I share 5 questions to ask yourself to get closer to the op-ed you want to write. In part two, we'll talk to a journalist who will share how we can reach millions of people with our words.
PYG 120: Someone needs to hear it from YOU
September 10, 2019 00:59 - 10 minutes - 14.4 MBDo you remember your favorite teacher from when you were in school? Or a teacher who could make a subject you usually didn't like come alive? Or better yet, a teacher who could break down a subject in a way that could make you understand even when others couldn't? And they may have been saying the exact same thing or reading from the exact same textbook as all the other teachers who taught that subject, but for whatever reason you could just hear it better from them? Well someone out ther...
PYG 119: Change your personal culture
September 09, 2019 01:10 - 8 minutes - 11.3 MBI recently attended an organizational effectiveness training retreat for an organization I'm a member of. One of the most powerful things I learned was how easily an organization's culture can get off track, and how possible it is to get things BACK on track. So think about an organization you're a part of, or even a relationship you have with someone to make it easier to imagine. If you have one bad interaction with someone, you may say "Oh we had a tiff," or "we didn't see eye to eye..." ...
PYG 118: Your martyrdom is no excuse
September 08, 2019 00:21 - 12 minutes - 17.7 MBHarlem BY LANGSTON HUGHES What happens to a dream deferred? Does it dry up like a raisin in the sun? Or fester like a sore— And then run? Does it stink like rotten meat? Or crust and sugar over— like a syrupy sweet? Maybe it just sags like a heavy load. Or does it explode?
PYG 117: How you show up when you want to WIN
September 07, 2019 00:52 - 10 minutes - 14.4 MBHow do you show up when you come to win? For some reason, we all know how to prioritize our work assignments, our money, our kids, even our health - but when we think of our gifts we go blank. We get ourselves out of bed and out of the house every day, but suddenly can't figure out how to motivate ourselves to get started. We multitask, manage multiple calendars and juggle conflicting schedules for our teams and families, but we can't figure out how to find the time to make our dreams h...
PYG 116: Callings call
September 06, 2019 00:10 - 8 minutes - 12.4 MBWhy does it even matter whether or not you package your genius? Who cares if you explore what you're meant to do? What difference does it make if you don't share your genius with others? Those are the questions I want to explore with you today. Because before I can make the case that you should package your genius, you should first understand what's at stake if you don't. I believe the mandate of being human - what's written in our genetic code or whatever makes us homo sapiens vs som...