#122 - Unlocking Fencing Business Success: Insights from Cassie Niekamp

Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service.

What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and the vital role of subcontractors in managing workloads? The Owned and Operated podcast has got your answers, so stick around for more information in the world of HVAC, electrical, plumbing, and fencing growth!

00:00 Introduction to Owned and Operated
00:26 Transforming PPC Despair into Success
01:03 Deep Dive with Cassie Niekamp on Fencing Business Dynamics
03:57 Exploring B2B Marketing Strategies and Challenges
05:56 Navigating Business Growth and Operational Challenges
16:33 Leveraging Technology for Efficiency in Sales
20:13 Subcontracting Dynamics and Quality Control in Business
22:58 Empowering Women in the Trades and Customer Communication
25:35 Closing Remarks and Invitation to Breaking 5 Million Camp"

Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Cassi Niekamp: @cassiniekamp on Twitter

Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/

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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com

Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com