WTF is Customer Lifetime Value? The reason why I keep making moolah without launching

A lot of my clients ask me how exactly I make the money that I do when they don’t see me launching. How is there so much flow and spaciousness in my day and the sales keep coming in? There are so many factors involved with this, but one big strategy that doesn't require a lot of work, and sure does pay off is the concept of secret offers. 

This links directly to your customer lifetime value, which is how much money you can expect to earn from each customer over the course of their business with you. In this episode, I’m sharing exactly how I use secret offers in my business to keep my clients coming back for more, giving them extra delightful ways in which they can better themselves as a coach and mentor. It’s amazing for them and it’s amazing for the business. 

There is so much opportunity to have multiple offers on the table with existing clients, people who have just bought from you and those who are interested to buy from you. This is something that a lot of business owners don’t realise and they’re missing out on a lot of potential with current clients who are wanting to go deeper. 

In this episode, I talk about what customer lifetime value is and how this secret offer strategy will help to increase the bottom line of your business for years and years to come. I talk about upselling, down selling and cross selling and doing it in such a way that doesn’t feel sleazy. For me, sales never feels awkward or inauthentic. It’s relational, not transactional. 

Stay tuned to the end where I share an exact Voxer message I sent to one of my clients to offer them what I call my “lux upgrade”. It’s fun, it’s flowy, and it’s easy. And this is the way I do business!

Think about what offers you have that could further your existing clients’ experience with you. 

What are some ways to upsell to your clients without being pushy? 

Let the universe guide you with the most innovative solutions and the most flow based way to expand your impact to your soul led clients. I know you’re going to love this episode with so much tangible and strategic insight. Let me know how you go!

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