Overtime artwork

Reshaping the world one logo at a time with identity design legend Mackey Saturday

Overtime

English - March 12, 2019 15:00 - 50 minutes - 46.3 MB - ★★★★★ - 138 ratings
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Previous Episode: Entrepreneur and prankster Johnny Cupcakes on what it takes to build and sustain a booming personal brand
Next Episode: Maggie Enterrios on finding her authentic voice as an illustrator

What makes a logo stand the test of time? The legendary identity designer Mackey Saturday joins us on this episode of Overtime to chat all things brand identity. Mackey shares his experience redesigning the new Instagram script logo and working with Oculus and Unsplash on their new visual identities. We hear why he values a strong concept over visual aesthetic and the importance of designing logos with functionality in mind. Mackey also shares how his love for skateboarding introduced him to the world of design and the strong parallel between the two. For Mackey, both skateboarding and design involve a ton of failure and force you to look at the world with a different pair of eyes.


###Links mentioned in this episode:


Mackey Saturday

Mackey Saturday on Dribbble

Mackey Saturday on Instagram

Mackey Saturday on Twitter

Kevin Systrom

Cole Rise

Instagram logo case study

Unsplash

Unsplash logo case study

Oculus

Oculus logo case study

Chermayeff & Geismar & Haviv

Twitter Mentions