The Overthinkers tackle the four marketing quadrants for popular entertainment.

Episode 73: Hello Kitty Theme Park originally appeared on Overthinking It, the site subjecting the popular culture to a level of scrutiny it probably doesn't deserve. [Latest Posts | Podcast (iTunes Link)]

Matthew Wrather hosts with Matthew Belinkie, Peter Fenzel, Joshua McNeil, and John Perich to overthink the astonishing commercial success of New Moon, romancing the undead, marketing quadrants for popular entertainment, TV versus books, Oprah’s big move, Magic the Gathering, and the beginning of VerhOeverthinking It week.

Buy Devil in a Kilt on Amazon.


Tell us what you think! Leave a comment, use the contact form, email us or call 20-EAT-LOG-01—that’s (203) 285-6401.


Download Episode 73 (MP3)

Episode 73: Hello Kitty Theme Park originally appeared on Overthinking It, the site subjecting the popular culture to a level of scrutiny it probably doesn't deserve. [Latest Posts | Podcast (iTunes Link)]