95: How To Price Your Services

Setting a price for the services you provide can be tricky and difficult to decide upon. Should you put your prices lower than the competition? Should you just charge what everyone else is? Or do you go luxury and set your price at the top. 

What you choose to charge should be well thought out and reflect the kind of business you have, as well as, the market you're in. In this week's podcast we'll go over some pricing strategies and talk about the psychology behind it all.