Liz Gross, Founder and CEO of Campus Sonar

#120 Liz Gross is a force!

She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education. 

Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale. 

Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It’s like a 24/7 focus group – all in real-time. Super impressive. 

Given our love of higher ed marketing here on the pod, we had to have her on. 

And In this episode, we cover: 

✅ Her path into marketing 

✅ The state of higher ed – the 3,000-foot level

✅ The state of marketing in higher ed

✅ Campus Sonar what they do – and how they are helping colleges and universities

✅ How her agency is using AI

✅ How she finds new business for the agency

You're going to love it. 

To get in touch with Liz at Campus Sonar: https://www.campussonar.com/

You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/

Or on X at: @lizgross144

If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: [email protected]

🍺 Liz’s Pint: 40 oz of pure water

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

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