Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work

Outside By Design

English - May 27, 2021 13:37 - 39 minutes - 53.6 MB - ★★★★★ - 22 ratings
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Previous Episode: What Apple's Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)

Next Episode: Climate Neutral CEO Austin Whitman on Taking Our Climate Impact Seriously

"How do you be real - and can you be real - to everyone at once?"

We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!

Follow Matt:

@mattburbach

mattburbach.com

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