Ibex GM Bonie Shupe on Reviving a Brand

Outside By Design

English - November 04, 2021 12:28 - 36 minutes - 49.5 MB - ★★★★★ - 22 ratings
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"Mindset over skillset."

After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at WHEELIE: the Rebrand Program. In 12 weeks, this live, digital rebrand program will leave you with a fully-custom, updated brand with a plan.

And our guest for this episode is no stranger to rebranding and revamping an existing outdoor brand. Bonie Shupe is the GM and Director of Product at Ibex, a brand that once went out of business but was brought back from the ashes. Bonie discusses navigating a brand's identity as both an old and a new company, rebuilding trust through authenticity, and reframing Ibex's mission and values into the future.

Follow Bonie:

@bonieshupe

Ibex Insiders

wheeliecreative.com/rebrand

View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog

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