239: Boyd Petersen Interview - Marketing at New Heights
Outlier On Air | Founders, Disruptors, & Mavens
English - October 21, 2015 06:01 - 34 minutes - 31.3 MB - ★★★★★ - 130 ratingsBusiness Society & Culture air career mentor business coach consultant entrepreneur entrepreneurship finance funding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"Entrepreneurs need to share their passion." - Boyd Petersen
Boyd Petersen - Certified Marketing Coach, Public Speaker, Trainer
Boyd grew up in the Riverton, Utah area and has been involved with business since he started selling greeting cards door to door when a boy scout.
He went to school in marketing and computer engineering. He has worked for a national telephone distribution company as their marketing manager and has worked with several national expos including Comdex and the Consumer Electronic Show.
He has owned several businesses. Many of these businesses involved advertising his products and services. He was always frustrated with the lack of flexibility the advertising options offered at that time.
In 1998 Boyd and his wife Linda purchased the South Valley Journal. It had a circulation of 17,000 and covered Riverton, Herriman, Bluffdale and half of Draper. Immediately, he implemented programs that helped businesses manage their advertising dollars better. Flexibility of size and frequency was the key to giving businesses better control of their marketing message. He also jumped into working with the local Chambers to not only build his own business but help other businesses.
Connect With Boyd:
Website | @BoydPete | LinkedIn | Facebook
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"Entrepreneurs need to share their passion." - Boyd Petersen
Boyd Petersen - Certified Marketing Coach, Public Speaker, Trainer
Boyd grew up in the Riverton, Utah area and has been involved with business since he started selling greeting cards door to door when a boy scout.
He went to school in marketing and computer engineering. He has worked for a national telephone distribution company as their marketing manager and has worked with several national expos including Comdex and the Consumer Electronic Show.
He has owned several businesses. Many of these businesses involved advertising his products and services. He was always frustrated with the lack of flexibility the advertising options offered at that time.
In 1998 Boyd and his wife Linda purchased the South Valley Journal. It had a circulation of 17,000 and covered Riverton, Herriman, Bluffdale and half of Draper. Immediately, he implemented programs that helped businesses manage their advertising dollars better. Flexibility of size and frequency was the key to giving businesses better control of their marketing message. He also jumped into working with the local Chambers to not only build his own business but help other businesses.
Connect With Boyd:
Website | @BoydPete | LinkedIn | Facebook
Entrepreneur Launch Pad
Subscribe to the Outlier Newsletter: Click Here
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Brought to you by:
SALES PRIMER: 4-PART SALES WEBINAR
REGISTER HERE